My gift to you for this year's 12 days of Christmas:


to grow and scale your online business

without trading time for money or constantly feeling overwhelmed and instead, effortlessly scaling and enjoying success.

Let’s Make 2024 Your Greatest Year Yet!

Sign up for free (value $1000)

The journey to building a thriving online business is marked by challenges and victories. In today's uncertain economic climate, those challenges might feel even more daunting. Plus, feeling the pressure to use AI in every aspect of your life and business.

But what if we could change the narrative?

What if, in 12 days, we could provide you with the knowledge and strategies to break free from these chains and enjoy the incredible rewards that come with your well-deserved success?

This year's 12 Days of Christmas gift is like no other.

We're presenting you with 12 live masterclasses, each designed to supercharge your online business. These aren't just any masterclasses; they are a treasure-trove of actionable, no-nonsense advice, tried-and-tested strategies to elevate your online profits, and unleash your business's potential.

Are you ready to make 2024 your greatest year yet?

The path to success in your online business starts here.
Be part of something extraordinary, as we unlock the secrets to scaling without limits. It's time to turn your struggles into victories, and your dreams into your reality.

for free!

Here are all the 12 Masterclasses you’ll get access to during
12 Days of Christmas

Masterclass 1: Dec 25th, 2023

Can You Actually Create A Six Figure Online Business In One Year?

Why does it work for some and not for others? In this masterclass we dive into the actions that successful women entrepreneurs use every day- no matter what's going on in the world around them.

Masterclass 2: Dec 26th, 2023

How To Transform Your Knowledge & Expertise Into A Thriving Online Business

Do you already know something that could be turned into an online course? Perhaps even that favourite subject of yours! In this masterclass we explore how to turn what you know, or your expertise and experience into a profitable online business.

Masterclass 3: Dec 27th, 2023

Create An Online Offer That Sells Like Hot Cakes In Any Economy

In this masterclass I will cover the little-known secrets of making sales no matter the economic circumstances, so you aren’t tempted to discount your offers, or even stop selling completely!

Masterclass 4: Dec 28th, 2023

How To Go From Selling To 1:1 Clients To Selling To Many

In this masterclass I will show you how to break free from the time-for-money trap, with the easy steps to go from selling 1:1 to selling group programs & masterminds. You’ll make more money, with less work AND serve your clients even better.

Masterclass 5: Dec 29th, 2023

Explode Your Email List with the Ultimate Freebie

The foundation of every online business is an active and growing email list. In this masterclass we explore that the best way to get people to sign up for your email is to have an irresistible freebie that is so good that people would love to pay for it.

Masterclass 6: Dec 30th, 2023

Unleash Your Online Business Potential with AI

Learn how to use artificial intelligence to 10x your productivity when it comes to creating and editing content and courses. This masterclass will equip you with an AI toolkit and strategies to grow a successful online business.

Masterclass 7: Dec 31st, 2023

The Truth About Multiple & Passive Revenue Streams

For many years the ‘holy grail’ of the online coaching industry has been to achieve multiple and passive revenue streams… but what does this really mean and how does this actually work? And what is an ‘evergreen funnel’? In this masterclass I give you the inside scoop.

Masterclass 8: Jan 1st, 2024

How To Plan One Month Of Content & Social Media… in 60 Minutes

In this masterclass you will discover my tips for getting original content planned quickly with AI - for blog posts, social media, video, podcast and much much more.

Masterclass 9: Jan 2nd, 2024

From Zero To Multiple Seven Figures - The Truths That Nobody Tells You

In this masterclass I will take you behind the scenes of my multiple 7 figure online business and show the real facts about how it works, how it all started and where it is going. I’ll be revealing all about my mistakes and my successes.

Masterclass 10: Jan 3rd, 2024

Morning Routines & Mindsets You Need For Online Business Success

Discover the uncommon mindsets, beliefs, habits (and even my surprising morning routine) that have helped me to grow a successful online business.

Masterclass 11: Jan 4th, 2024

Find The Perfect Online Course Idea In Less Than An Hour

Wondering what you can make your online course about? And how can you ensure that the online course will be a success? Join this masterclass for the fastest way to figure out the best online course idea.

Masterclass 12: Jan 5th, 2024

The Ultimate Masterclass - Sidestep the Mistakes and Get the Right Strategies

Discover the common mistakes that can stall your online business growth and learn actionable strategies to dodge them. This is the ultimate masterclass to guide you to navigating the highs and lows of entrepreneurship.

Plus there will be a few surprises along the way…

This set of 12 live masterclasses to grow your online business is tailored for you if:


of 12 Days attendees say that this was the most valuable online business training they’ve ever received.


enjoyed the extra support we provided through a private community where they could ask questions 24/7.


watched all 12 Masterclasses to the end and benefitted from our show-up bonuses and surprise prizes.

Here’s what attendees from previous editions of 12 Days of Masterclasses say about this once-in-a-year experience


I’m an award winning business coach, bestselling author, international speaker and host of the Sigrun Show podcast. I’ve been called the leading business mentor for online entrepreneurs in Europe and have empowered over 6000 women to grow their online business to 6 & 7 figures with online courses and memberships.

A taste of Icelandic Christmas…
My 9th Annual 12 Days Of Masterclasses

I was born and raised in Iceland, and Christmas is celebrated here unlike any other country in the world.

Icelanders also have a love of learning and on Christmas Eve we exchange books in a custom called ‘Jolabokaflod’, roughly translated as ‘Christmas Book Flood’.

So every year, of course, I bring the traditions into my business with the 12 Days of Masterclasses. A flood of learning for online entrepreneurs all over the world.

My gift to you in true Icelandic spirit.

Here the 12 reasons why you should join the


Are you ready to make 2024 your greatest year yet?

Get the tools and knowledge you need to make it your best year yet in business. Save your spot now, we start on December 25th.

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