What is your full name?
My name is Sigrun Gudjonsdottir which means that I am Sigrun, the daughter of Gudjon which is the first name of my father. I actually don’t have a family name and therefore I don’t use my last name.
Where do you come from?
I come from Iceland, the land of fire and ice, in the middle of the North Atlantic Ocean. Iceland is politically a part of Europe but not the European Union and geographically it is half European and half American as the country sits on two earth plates.
Isn’t it cold in Iceland?
No, it isn’t but it isn’t particularly warm either. New York City is much colder than Iceland during the winter and in the summer Iceland is as green as Ireland. Iceland is warmed up by the Gulf Stream which creates favourable living condition on this island in the middle of the North Atlantic Ocean.
Where do you live?
I split my time between Switzerland and Iceland and have a home office in both countries. I spend about 7 months in Switzerland and 3 months of the year in Iceland.
What is your business about?
I am a Lifestyle Entrepreneur & Online Business Strategist. I believe in deciding your lifestyle and then creating your dream business around your chosen lifestyle. I help my clients transform their businesses with their mindset, business strategies and technical tools. Many entrepreneurs would like to grow and scale their business but often get stuck lacking strategies and tools and especially technical knowledge. I provide the growing skill set over 1-1 mentoring, online courses and a membership site for passionate entrepreneurs.
What credentials do you have?
I have four Master’s degrees in the areas of architecture, computer aided architectural design, computer science and business. I am a certified Dale Carnegie trainer and have visited numerous shorter and longer courses & seminars on online marketing, information technology, business strategy and personal development.
- Dipl. Ing. in architecture from Karlsruhe Institute of Technology in Germany
- Dipl. Ing. NDS in computer aided architectural design from Swiss Federal Institute of Technology in Zurich (ETHZ)
- M.Sc. in computer science from University of Iceland in Reykjavik
- MBA in business from London Business School in England
What is your business experience?
I was a CEO for 10 years before I started my own business and two of those years I was the Nr. 4 female CEO in Iceland. I have worked on turnarounds, merger, and fast growth in small businesses with employee size from 10 to 70 while generating income from $400K to $15M. By focusing on employee satisfaction one of the companies was two years in a row on the top 50 list of the best companies to work for in Iceland.
My business background started way before I became a CEO. I was already involved in my parent’s family business at the age of 10. I worked in their business during all my school holidays from the age of 10 to 23, learning every job in their business until I was able to run their company while they went away on holiday.
In my online business I was able to go from zero to six figures within a year and earn multiple figures a month.
What kind of clients do you work with?
My clients are from all over the world and from all walks of life, what they have in common is that they are passionate entrepreneurs who are ready take action. Some are just starting their business and others have been in business for years but the same principles apply; I inspire them to think big and take action to transform and grow their businesses. Not everybody’s goal is a seven-figure income, for many a desired lifestyle is more important than any number in a bank account. You define what kind of business success you want to have and I help you achieve it.