Media
Sigrun's Bio
Sigrun is an award winning business coach, bestselling author, international speaker and host of the Sigrun Show podcast. She’s been called the leading business mentor for online entrepreneurs in Europe. She is on a mission to accelerate gender equality through female entrepreneurship and helps women start and scale their online businesses to 7 figures with her tough love and no-nonsense-approach to business and life.
Sigrun has been featured in Forbes, Time and numerous leading media publications in Europe. In 2022 she was accepted into the Hall of Fame of Ernst & Young’s Entrepreneur of the Year Award in Switzerland and in 2021 she won 5 German Stevie Awards; as the Hero of the year, Entrepreneur of the year, Solo entrepreneur of the year, Manager of the year, and Sales Achievement of the year. Sigrun is married, has two stepsons, and splits her time between Reykjavik, Iceland and Zurich, Switzerland.
Her latest book is available on Amazon and is called Kickstart Your Online Business – Create an Online Course and Start to Make Sales.
Interviews
Interviews
2024
The Event Innovator Show by Phil Mershon – November 2024
2023
Late Starters Club Podcast with Andrea Vahl – May 2023
Million Dollar Mastermind with Larry Weidel – February 2023
The Thoughtful Entrepreneur Podcast – January 2023
2022
She Thinks Big podcast – December 2022
The Travel Coach Podcast – December 2022
The Everyday Intuitive – August 2022
ESB Online – August 2022
Forbes – March 2022
2021
Frettabladid.is – Icelandic Newspaper – December 2021
With Kris Reichert – February 2021
Morgunblaðið – Icelandic Newspaper – February 2021
Interview on Icelandic Radio Bylgjan – February 2021
2020
A Little Too Much with Jamie Stone – October 2020
Tagesanzeiger – Swiss Newspaper – May 2020
Forbes – April 2020
Prowess Podcast with Ashley Crouch – April 2020
Meant for Millions Podcast with Jenn Scalia – March 2020
2019
Heart Sells! With Christine Schlonski – December 2019
Heart Sells! With Christine Schlonski – December 2019
DV – Icelandic Newspaper – December 2019
Eventual Millionaire with Jaime Masters – Sept 2019
Business With Impact with Rachel McMichael – August 2019
The Profit-ology™ Podcast with Kelly O’Neil – May 2019
Support is Sexy Podcast with Elayne Fluker – May 2019
Wings of Inspired Business Podcast – April 2019
2018
From Passion To Profit With Sigrun
Pure Mind Magic Podcast with Victoria Mavis – December 2018
What is Voice First and How to Leverage this Technology to “Crush It” with Sigrun
The Entrepreneurial You Podcast with Heneka Watkis Porter – November 2018
Power to Live More Podcast with Jo Dodd – October 2018
2016
Sigrun Gudjonsdottir – Speaker at WED
Interview at Women's Entrepreneurship Day Zürich 2016
Get On Your Quest Podcast by Thuy Pham – November 2016
Expect Things To Work Out
Webinar Skills Podcast by Damian Noud – August 2016
Love is a Verb Podcast Interview
Episode 168 with Lauren Herrera – June 2016
How to find your passion and build a profitable business
Realise Yourself Online Summit – Interview with David and Claudia – June 2016
Episode #8 with Terra Bohlmann – June 2016
Sarah Leather – Video Interview – March 2016
2015
From CEO to a solo entrepreneur
2-Part Interview in Tagesanzeiger by Mathias Morgenthaler – December 2015
Part 1: “At 16 I promised myself not to compromise my dreams”
Part 2: “It’s up to you to think big”
Further publications of the interview:
Luzerner Zeitung – January 2016
MSN.com – January 2016
NZZ am Sonntag – January 2016
Finding Your Passion and Turning it Into a Profitable Business
Ariadna Wiczling – Podcast Interview – November 2015
The BIG BLAB event during Global Entrepreneurship Week
Lisa Larter and Sigrun (on BLAB)- November 2015
Modern Entrepreneurship Mashup
Lisa Larter – with Steve Dotto and Melonie Dodoro (on BLAB) – November 2015
Mindset: Plans, Passions & Profits
Alex Inchbald – The Breakthrough Creativity Show (on BLAB) – November 2015
Séð og Heyrt – Icelandic Magazine – August 2015
The Strengths of Life Number 27/9 – From Passion to Business (GERMAN)
Petra Schwehm – Numerologist and Entrepreneur – July 2015
Sigrun Gudjonsdottir – Lifestyle Entrepreneur
Victoria Rosa Sturley from Rock Up Webinars – June 2015
TEDxZurichWomen Press Release May 2015
German Online Version – PR News Release – May 2015
NZZ Print – Sunday Business Section – May 2015
UBER Interview – May 2015
Secrets to Her Success
Secrets To Her Success Podcast with Lisa Stoops – February 2015
Building a Location Independent Business Between Switzerland and Iceland
Jordico – Daniel Jordi – January 2015
2014
Passion Junkies: Sigrun
Passion Junkies Podcast with Fab Giovanetti – December 2014
Color Driven: Sigrun – RED
Interview series with entrepreneurs on their brand colours
Monicka Clio Sakki – November 2014
How to Avoid Common Photoshoot Mistakes
Untwisty with Ariadna Wiczling – October 2014
Decided Never To Let A Man Stop Me
Frettatiminn (Newspaper Cover Interview) – August 2014
Articles
2023
Business report: Scaling an Online Coaching Business
Jeremy Cox, CX-Create – May 2023
2021
LinkedIn – December 2021
Masters In Clarity – August 2021
2018
Top Dog Social Media – March 2018
2016
Manager magazine – July 2016
Huffington Post – HuffPost Business – May 2016
Huffington Post – HuffPost Business – April 2016
Huffington Post – HuffPost Business – February 2016
Fast Company – February 2016
Huffington Post – HuffPost Business – February 2016
Huffington Post – HuffPost Business – January 2016
2015
Sigrun, Love is a Foreign Land
Nikki Groom: #100StoriesWorthTelling – October 2015
New Year – New Business – New Life
This Life – print & online – January 2015
2014
How Creating a Vision Can Change Your Life – Create Yours Now
Inspirally: Inspire Women Globally – October 2014
Speaking & Events
2023
Alpenkonferenz
June 2023
Topic: “Quo Vadis Online Business? Trends & opportunities in these times of rapid change”
Keynote Speaker at AtomicWorld Virtual Event
May 2023
Topic: Fast Track to 7 Figures
Reykjavik University, Guest lecture
April 2023
Topic: How do you create a scalable online knowledge business
2021
Keynote Speaker – Personal Branding and Female Leadership Online Webinar
February 2021
Topic: How to turn obstacles into differentiation points and build a strong personal brand
Speaker at UTmessan Conference – Iceland
February 2021
Topic: Opportunities are everywhere
Keynote Speaker at Career Relaunch 2021
January 2021
Topic: Take a leap of faith
2020
Speaker at Worlds of Learning Virtual Summit
September 2020
Topic: How to transition from a corporate environment to becoming a consultant and then an online business owner and course creator
Speaker at Lead With Love Summit
July 2020
Topic: How to step into your big mission and make big money
Speaker at Sales Mentality Makeover Masterclass
May 2020
2017
Keynote Speaker at Digital Summit für KMU (Digital Summit for SMEs)
August 2017
Speaker at IFJ Startup Support Event
March 2017
Topic: Grow your business exponentially with personal branding and social media sales funnels
2016
Keynote Speaker at Women's Entrepreneurship Day – Zurich
November 2016
Speaker at EMEX Switzerland's Largest Marketing Event
August 2016
Topic: How to attract and nurture clients over Facebook
Speaker at Goldman Sachs Women International Day
March 2016
Topic: Entrepreneurship
2015
Speaker at WeFound‘s Money, Mindset & Entrepreneurship
Evernote in Zurich
October 2015
Topic: How your mindset affects your ability to earn money
Guest speaker on Ute Lambrecht's Mastermind Hub
Private webinar
October 2015
Topic: How to become a TEDx speaker
Guest speaker at Lisa Larter‘s Money, Mindset & Marketing
Ottawa, Canada
October 2015
Topic: Declined a CEO Job for Love & Passion
Representing Iceland at Switzers Exhibition & Book – 195 Nationalities living in Switzerland
Zurich, Switzerland
The largest outdoor photo exhibition at Zurich main station
Exhibition from June 30th to September 6th 2015, see out more at Switzers
Guest speaker on Ute Lambrecht's Mastermind Hub
Private webinar
July 2015
Topic: How to stay focused when working on your own
Speaker at TEDx Zurich Women
TEDx WomenZurich, Switzerland
May 2015
Topic: Be Inspired. Think Big. Take Action
Guest speaker at Breakfast Meeting Powerhouse Zurich
Zurich, Switzerland
April 2015
Topic: How to build a six figure business in less than 12 months
Guest speaker on Sandra Pilarczyk’s Visibility Challenge
Private Webinar
March 2015
Topic: How to grow Facebook performance
2014
Guest speaker on Zoe Richards's 28 Days to Your Best Month in Business
Private Webinar
December 2014
Guest speaker on Jane Copeland‘s Business Made Beautiful
Public Webinar
December 2014
Topic: How I made $27K in four weeks
Speaker at Private Charity Party
Reykjavik, Iceland
November 2014
Topic: How I built my online business from scratch
