In this episode of The Sigrun Show, I discuss the pros and cons of adding a membership site to your online business with my guest, Patty Palmer.
Patty is the founder of Deep Space Sparkle and the creator of The Sparkle Club, an online community of over 3,000 teachers around the world. She is devoted to helping teachers educate their students on art. Patty, her husband Neil, and their team consistently create content, courses, and workshops for their growing audience.
Patty shares how she created her membership site and the pros and cons associated with running a membership program. She explains how her business has evolved from selling 200 digital products to launching her membership program, the challenges she faced early on, and the lessons she has learned throughout her journey.
Running a membership program can take work, and it will not benefit every online business. However, as this episode explains, when used appropriately, a membership site can be a hugely effective way to increase online business revenue.
In This Episode of The Sigrun Show:
- How Patty transformed her business from selling art lesson plans online to creating her membership site
- How starting a membership site allowed her to scale her business
- Bundling products to offer exclusively to your members
- How she structured her sales funnel to grow her membership program
- Setting price points
- Types of membership programs
- How much time you should expect to commit to communicating and engaging with your members
- Creating content for your program
- Strategies for marketing your membership site
- Why Patty prefers the “closed launch model”
Resources Mentioned:
- TRIBE online course by Stu McClaren
