Countless entrepreneurs use social media as part of their primary marketing strategy. Millions – if not billions – of people are on social media, and we may want to reach as many of them as possible. But with this large number of people comes overwhelming social media challenges that every online business owner needs to overcome.
I share the social media challenges that prevent online entrepreneurs from moving forward. As well as discussing how these challenges affect how your audience behaves and the direction of your social media marketing. I also discuss the opportunities that come up despite facing these hurdles as well as some tips on the emerging social media trends to take advantage of.
Overall, we need to accept and understand that social media is here to stay. In fact, with new platforms popping up every year, the bubble appears to be expanding instead of bursting. Entrepreneurs and online business owners need to turn the rise of social media to their advantage, overcoming challenges and taking advantage of the possibilities provided.
In This Episode of The Sigrun Show:
- The reasons businesses use social media for marketing
- How the Cambridge Analytica scandal caused some serious privacy concerns and doubts on data protection methods
- Why it’s challenging to build Facebook trust
- How passive consumption plays a role in the high rate of loneliness and depression among social media users
- How the cost of social media ads affect businesses
- Why Amazon has the potential to be the next social media giant
- The current marketing trend that gets your Facebook post more attention
- The similarities between Facebook and YouTube
- The proposed solution for overwhelming the Facebook feed problem
- What the Facebook Ad Funnel is and how it works
- How to lower your Facebook ad cost
- Where you should focus your content strategy
- What to do before asking your audience for the sale
- Social media channels aside from Facebook that people are looking into
