We have found that one of the main reasons why people join membership programs and then soon leave is because of the number of courses and programs to be consumed. This is very overwhelming. I believe that a membership or subscription service should be a resource library – where content is designed to be dipped in and out of, as you need it. That way you can use it as a reference, and not feel you have to watch everything. But primarily, even over and above a masterclass library, I believe that a great membership, or club in our case, is a place for connection. A mingling space where you can get your questions answered, interact with other members and find supportive colleagues and friends. Building your own business isn't something that your friends and family know how to support you in. We get that. And so we know just how valuable it is to be in an environment of like- minded people. And that's how we differ from most membership programs out there.