Price goes up €1,000 next time. Doors close this Friday at 10pm CET.
SOMBA® Advantage
Get your proven AI expert team
Stop being the bottleneck in your business, and grow your revenue without adding more hours.
A team of 7 AI super agents, built on the methods I have taught to 10,000 clients, some of whom built online businesses to 6 and 7 figures. Plus human coaching and accountability.
Join Advantage- 13years in online business
- 10,000paying clients
- 100niches
- 75countries
Why Advantage
Three things you get together, in one place
- 1
An AI expert team built on my proven strategies
Seven super agents built on my methods, not on generic AI.
- 2
Business coaching, not just AI builds
In the weekly modules you learn what to do that week. Plus a weekly group coaching call and a weekly tech call for your questions.
- 3
An award-winning mentor with 23 years of CEO experience
Ten years leading a company, then 13 years building my own online business. I did not start yesterday.
Ran a six-figure launch with her agents
"We are very proud of this launch. We used the agents that Sigrun taught us to have very specific roles. Using AI, we prepared 200+ personal emails to encourage students to join my program. Without Sigrun, I wouldn't have been able to do it so fast."
Agnieszka FigielekArchitect, PolandSame launch result with one team member instead of four
"I launched my next cohort with only one other team member, and the result was the same as launching full power with four people on the team and working like hell."
Erika MagyarosiLecturer & Coach for Impossible Goals, GermanyNine landing pages in one day
"I had to create nine landing pages... In normal circumstances, it would have taken me a week, 10 days. I did all that in one day, with perfect branding."
Magda KazoliImage Consultant, GreeceWhere you are
You are the expert, but you are also the bottleneck.
It is Monday morning. The content needs writing, the follow-ups are waiting, the offer needs an update and the launch is coming. All of it waits for you.
You spent years becoming good at what you do. Your clients would recommend you without a second thought.
But everything that would grow the business still waits for you: the content, the follow-ups, the offer, the launch.
There is only one of you. So the business grows only as fast as you can work.
Hiring did not fix it for you. Another tool did not fix it either. You still have to explain your business again every time.
I was the bottleneck too. That is exactly why I rebuilt my own online business around AI.
What I did about it
On 30 April I closed every program I had built. Programs that had made €22 million. I walked away from all of it and started again.
Most people thought it was a bad idea. I did it because I could see what was coming, and I wasn't willing to keep selling women the old, manual way of building an online business.
Since then I've been teaching women how to build an AI-first business, and 714 new clients have started with the AI version.
I was a CEO for a decade before I started my own business. I've watched plenty of things arrive that were supposed to change everything. This is the most important shift I've seen in online business, and I want you to be part of it.
I built Advantage for you.
Sigrun
What it is built on
You cannot get this from general AI tools.
I found this out myself. Every time I asked AI for launch advice, it failed. It knew what a launch is, but not the details that make one work. It only had general launch knowledge.
"I don't actually know how launching works, and I have never done it myself."
Your AI expert team is different. It knows how to grow an online business, because every super agent is built on my proven methods.
I started from zero in 2014. Everything I teach comes from building my own online business and from working with 10,000 clients, across 100 niches in 75 countries. These are proven business methods, so they work with or without AI.
A general AI agent
- Knows a little about everything.
- Knows nothing about your business until you explain it, again and again.
- Gives you the same answers it gives everyone else.
- Has to be told exactly what to do, and when.
Your Advantage super agents
- Are experts in growing an online business, built on my programs Launch & Sell®, Sales Every Day® and Create & Convert.
- Know your voice, your brand, your offers, your ideal client and your proof from the start.
- Give you answers that fit your business and your clients.
- Do most of the work on what comes next, like your sales funnel, and bring it to you to approve.
- And in the weekly modules you learn what to do that week, with a human coaching team beside you for your questions.
Built an €850,000 online business
"I was stuck making €100k in revenue, with €90k expenses, for 9 years. I didn't know my value. When I started working with Sigrun, I learned how to take my business online, increase my prices and multiply my revenue without exhausting myself."
Dr. Claudia NichterlNutritionist and Author, AustriaFrom a local fabric shop to €700K teaching online
"I had a tiny fabric store and was running offline sewing classes. I was doing okay, but not really making a lot of money. In my first launch I made more than €15,000 in less than 10 weeks. Now I'm making €700K a year in my online business."
Claudia WittickeSewing Coach, ItalyFrom overworked to €500k with three children
"I was a copywriter, writing copy and headlines for advertising agencies, but it wasn't working for me anymore with three little children. I was very shy about raising my prices. Sigrun believed in me before I believed in myself, and that changed my life and my business."
Judith PetersBlogger & Copywriter, GermanyEvery super agent in Advantage is built on the methods these women used. So what changes on your Monday morning?
The turn
More marketing and more sales, in less of your time
Go back to that Monday morning. This is what changes.
More sales needs more leads. More leads needs more people who know you. More people knowing you needs more content, more often.
An AI team can do most of that work, if it knows your business. It also needs to know how online businesses grow. That is why your agents are built on my methods, not on general AI knowledge.
So your AI team learns your voice, your ideal client, your offer and your real results first. Then it goes to work. You record once and it becomes a week of content. Your sales funnel gets built, so sales come in between launches. When you launch, the campaign is already built.
You still decide, approve and lead your business. The team does most of the work in between.
An agent does one job. It writes the post, or it checks your links. A super agent runs a department. Under each one, many agents each do one job and hand the work to the next one.
So your Launch & Sell® super agent does not write you one email. It runs your launch with you.
That is the difference between using AI and having an AI team. Here is your team.
Your AI team
Meet your AI team
Built and kept up to date by our team, on my methods. Every super agent runs on the same foundation: your voice, your brand, your offers, your ideal client and your proof. From then on the whole team knows your business.
- Super agent 1Create & ConvertContent every week
- Super agent 2Sales Every Day®Sales every week
- Super agent 3Launch & Sell®Your launches
- Super agent 4Sales AcceleratorSales between launches
- Super agent 5WebsiteYour website
- Super agent 6ReputationYour testimonials
- Super agent 7Scalable Programs (SOMBA® Kickstart)Your online course
What each super agent does
Super agent 1
Create & Convert Agent
Turns one recording or idea into a week of content that speaks to your ideal client: a blog post, social posts, short video scripts and an email, ready for you to approve. It works from your stories and your clients' own words, and creates the hooks that make people stop scrolling.
You end with: content that goes out every week, with your AI team doing most of the work.
Skills insideContent Agent, Content Factory, Business Storytelling Coach, Client Words, Hook Generator, Script Builder
Super agent 2
Sales Every Day® Agent
Builds your sales funnel with you, the path that sells between launches: your freebie, then your appetizer, a small paid offer, then the step up to your starter course and your signature offer. It designs the funnel and writes the freebie, the appetizer, the emails that follow and the ads that bring people in.
You end with: sales every week, not only when you launch.
Skills insideFunnel Design, Create Your Freebie, Freebie Landing Page, Appetizer Content, Appetizer Sales Page Copy, Email Sequence, Ad Copy
Super agent 3
Launch & Sell® Agent
Plans your launch with you: your revenue goal, how many signups you need, your offer and your workshop, with every date planned backwards from the day your cart closes. Then it creates your launch with you: the landing page, the sales page, the emails, your ads, your promotion posts and your workshop slides. During the launch it checks your numbers every day, tells you what is off and what to do next, and after the cart closes it runs your launch review with you.
You end with: a launch with your AI team doing most of the work.
Skills insideLaunch Planner, Ideal Client and Offer Agent, Launch Copy, Ad Copy, Organic Promotion, Workshop Slides
Super agent 4
Sales Accelerator Agent
Brings in sales without waiting for a launch, without funnels and without ads. Over 4 weeks it helps you shape an offer people want, create the posts and emails that bring in leads, and prepare for the conversations where you sell, by DM or on a call.
You end with: sales coming in between launches.
Super agent 5
Website Agent
Builds your personal brand website and sets it up so AI tools and Google can find and recommend you: the structured data behind the pages, and a website that says clearly who you are, what you know and why it matters, and a search for your name finds you.
You end with: a website in your brand that AI tools and Google understand.
Skills insidePersonal Brand Website, AI SEO Optimiser, AI Search Visibility, Knowledge Panel Check, SEO Audit
Super agent 6
Reputation Agent
Helps you get testimonials from your clients, record them and edit them, so you have real proof to use in your posts, your emails and on your sales pages.
You end with: a steady flow of testimonials from your clients.
Super agent 7
Scalable Programs Agent (SOMBA® Kickstart)
Turns what you know into an online course your ideal clients have told you they want. Over 12 weeks it helps you ask your audience what they need, outline the course, fill a free first round, run it live with your students, and then price and offer your next paid program.
You end with: a course created and run, a bigger email list, testimonials and your next offer priced.
Your agents run in your own account, so they belong to you. When you leave, you keep the agents you have unlocked.
Real people
We're AI first, but also human first
The agents do most of the work. My team and I are right here with you.
Most AI programs give you the tools and leave you with them. In Advantage you get weekly coaching, and a community of women who are all building their online business with AI.
Completion rate in one of our programs, for 7 years. Most online programs lose their students along the way. A cohort that starts together, a community around you and someone checking in keep students going.
Your AI team
- Drafts a week of content from one recording
- Builds your sales funnel, so sales come in between launches
- Plans and creates your launch with you
- Checks your launch numbers every day
Our human team
- Builds and tests your agents on my methods, and keeps updating them
- Coaches you every week on a live group call
- Solves what is stuck, live, on the weekly tech call
- Answers your questions in the community every day
- Notices when you go quiet and follows up
- Pairs you with a buddy
"It's not only about AI. It's about all the structure behind it, with a human team who is guiding you what to do, when to do it and how to best implement it."
Magda KazoliImage Consultant, Greece"It's really motivating for me to be around other businesswomen and men, to have that push to do things that are on my AI to-do list."
Helen MaffiniWellbeing and AI Educator, MalaysiaNow let us put your team to work, month by month.
The roadmap
Your roadmap, month by month
Red means it arrives that month. Black outline means it is already with you.
Month 1
AI that learns your business
Three agents arrive with your Business & Brand Audit, 24 to 48 hours after your intake form
Create & ConvertSales Every Day®Launch & Sell®
You end with: your audit, your position in one line and your next step. By week 2, your AI team has finished a real task for you.
Month 2
AI that brings in sales
Three more agents arrive
Sales Accelerator AgentWebsite AgentReputation Agent
You end with: sales coming in, without waiting for a launch.
Month 3
AI that builds your website
Your Website Agent goes to work
Website AgentCreate & Convert
Your Website Agent builds your personal brand website and sets it up so AI tools and Google understand who you are and can recommend you. Create & Convert keeps your content going out every week.
You end with: a website in your brand that AI tools and Google understand, and content going out every week.
Month 4–6
Choose your path
Your audit and your goals decide which one
Path A
Create your course
For your first or next online course
Scalable Programs Agent (SOMBA® Kickstart)
Turn what you know into an online course your ideal clients have already told you they want. You help more people at once, without more one-to-one hours, and your AI team does most of the work.
You end with: your course created and run, a list, testimonials and your next offer priced.
Path B
Sell every day, run your launches
For no course yet, or a course you already have
Sales Every Day®Launch & Sell®
Sales come in between launches, not only when you launch. Your next launch runs with your AI team doing most of the work.
You end with: a sales path that runs between launches, and a launch run by your AI team.
You can stay after month six. Your AI team, the weekly coaching and tech calls, the accountability and the community carry on for €497/month.
Who has done it
What our Advantage members say
Do not take my word for it. This is what members say after working with their AI team.
Results from working with their agents
2,100 new subscribers and €5,000 in flash sales
"In one and a half months, my email list grew by 2,100... I generated 5,000 euros from flash sales."
Magda KazoliImage Consultant, Greece€8,400 in new projects on top of her retainers
"Since May 1st, I've earned 97,500 NOK (about €8,400) in new projects that came directly out of working this way, on top of my fixed retainer clients."
Hallfridur JohannsdottirDigital Strategist, IcelandHear it from them
How Advantage is different
An AI team built on your business, with people beside you. Here is how that differs from other AI programs and general AI agents.
Is it for you
Is Advantage right for you?
Join us if
- You want more revenue and more clients, without more hours
- You have expertise and clients who get real results
- You have hit the limit of what you can do alone
- You want to grow without hiring, or hiring did not work for you
- You want AI that already knows your business, so you never train a tool from zero again
- You want a clear map, with people next to you
There is no revenue requirement. Students here run everything from zero to three million. If you do not have a course yet, Path A is made for you.
This is not the right program if
- You want AI to do your thinking for you
- You want everything done for you, with no work on your side
- You want results in three weeks
Hours back, and a smaller team
Went from five days of accounting to one day a month
"I used to have a PA who worked four hours a week for me. That work is done fully by AI now. I went from five full days on my accounting to one day a month, and it's not just the hours I'm saving, it's also the energy."
Caroline ClaeysBusiness Coach, BelgiumDoing it herself instead of with a part-time team of six
"Now I'm doing everything myself instead of having six people as a part-time team."
Hrund GunnsteinsdottirLeadership Coach, IcelandThe detail
How it works
Want to see exactly what happens after you join? From joining to your first finished task takes about two weeks.
Week 1
- Join and fill out the intake formIt tells us about your business and your stage.
- Go through your onboarding courseIt gets you ready for your audit.
- Receive your audit and your agentsWithin 24 to 48 hours: your Business & Brand Audit, and three of your seven super agents.
Week 2
- Your first real taskYour AI team finishes a real task for you, for example a week of content from one recording, or the freebie that starts your sales funnel.
- Help when you need itFrom your first week, the weekly coaching call, the weekly tech call and the community are there for your questions.
When each agent arrives
With your audit
24 to 48 hours after your intake form
Create & ConvertSales Every Day®Launch & Sell®
December 7
Agents 4 to 6 of 7
Sales Accelerator AgentWebsite AgentReputation Agent
February 22
Agent 7 of 7
Scalable Programs Agent (SOMBA® Kickstart)
From day one
Weekly group coaching callWeekly tech callThe community
What might be stopping you
"I already use AI. What does this give me that I cannot build myself?"
Women who are already advanced with AI join Advantage too. Some already use agents and build their own apps. They join for two reasons.
First, they get an AI expert team that is already built, on my methods. You cannot get it anywhere else, and you do not have to build it yourself.
Second, every week they are with other women who are also building their online business with AI.
"I have seen many AI programs and most are hype."
You are right to be careful. Everyone is an AI expert now. I do not claim to know everything. I know business, and I have taught the same proven business methods to more than 10,000 clients.
"I am not technical."
Your onboarding course and your audit walk you through every step, and a weekly tech call is there for the moments when something does not work. You never need to understand how it works underneath.
"I do not have time."
Your AI team does most of the work: you record once and it becomes a week of content. Everything is recorded, so you can catch up when your week allows.
"I started programs before and did not finish."
That is why Advantage comes with a human coaching team, the community, accountability and a buddy. One of our programs has had a 90% completion rate for 7 years with this way of working.
"What happens after six months?"
Advantage started as a 12-month program. Today it is a six-month program, because the agents have made everything faster.
But to be honest, you do not double your revenue or your profit in six months. That is why 12 months is the best option if you really want your online business to grow. You save 2 months.
If you choose six months, nothing stops after month six. Your AI team, the weekly coaching and tech calls, the accountability and the community carry on at the monthly price.
When you leave, you keep the agents you have unlocked. You lose the updates.
From doubt to at ease
"Tech can easily overwhelm me and I felt a lot of resistance to AI. Fast forward two and a half months into Advantage and I feel so much more at ease with AI. Things that seemed alien to me, like AI skills and agents, are my new normal now."
Gulara VincentTrauma Therapist, UK"I worried AI would make me like everyone else, but when we did it, I realised AI is used more behind the scenes and not in contact with the authors."
Dorine HolmanLiterary Agent, NetherlandsYour bonuses
Join early and get more
Super Fast Action Bonus
30 minutes, one-to-one with me
I don't sell 1-1 coaching. If I did, one hour with me would cost €3,000. This is the only way to get me one-to-one. Bring your business, your numbers and your biggest question, and you'll leave knowing exactly what to do next.
Value €1,500. For Advantage and Advantage+.
Expires at midnight CET on 3 November 2026
Fast Action Bonus
Set Up Your Personal Agent - Live Workshop
The new personal agents have arrived in all AI platforms, and you can set up your own in less than one hour. I'll show you how to set up an AI assistant that checks your email, watches your calendar and actually takes things off your plate. It even reminds you to wear a raincoat when it rains.
Expires at 16:00 CET on 4 November 2026
Full-Pay Bonus
Build AI Credibility Fast
The Podcast Guesting Workshop, including AI agents. You walk away with a proven and fully set up system.
When you choose 6 or 12 months upfront
Bonus for everyone
Business & Brand Audit
We look at your business, your reach, your brand and how ready you are for AI, and score how easy you are to find, how credible you look and how visible you are. You get your position in one line and your next step.
Within 24 to 48 hours, and re-run regularly during your stay in Advantage
What you get
Everything you get in SOMBA® Advantage
Your AI team
- Seven super agents, built for you on my methods and running in your own account. Three arrive within 24 to 48 hours, and we keep updating them to the latest standard and what AI makes possible.
- Bonus: your business and brand audit within 24 to 48 hours and regular re-runs of the audit during your stay in Advantage.
The people beside you
- A weekly group coaching call and a weekly tech call for your questions, and community support every day.
- Accountability, a buddy and the Advantage community.
- Your onboarding course, weekly modules where you learn what to do that week, and a clear map for six months.
Plus SOMBAio, my all-in-one marketing platform, for as long as you are in Advantage. If you do not have software for your online business yet, you can run it all from one place.
Your AI team
What this team would cost you to hire
- Create & Convert Agent€21,000
- Sales Every Day® Agent€18,000
- Launch & Sell® Agent€15,000
- Sales Accelerator Agent, from December 7€3,500
- Website Agent, from December 7€10,500
- Reputation Agent, from December 7€10,000
- Scalable Programs Agent (SOMBA® Kickstart), from February 22€15,000
Your seven super agents€93,000
- Business & Brand Audit, bonus€10,000
Total value€103,000
Yours today from €497/month
This is the launch price. I set it to be fair to everyone who has been thinking about Advantage for months, and it is gone when the cart closes on Friday 6 November.
That is the whole story. Now you choose how to start.
Choose your option
12 months · Best option
€4,970
You save 2 months (€994).
Plus the full-pay bonus: the Podcast Guesting Workshop.
Join AdvantageMost popular
Six months
€2,982
Pay once.
Plus the full-pay bonus: the Podcast Guesting Workshop.
Join AdvantageAll prices plus VAT where it applies. You stay in Advantage for €497/month after the six months, until you cancel. 12 months renews every year until you cancel. After your minimum term, you can cancel any time.
Last time at this price. Next time: €4,000 for 6 months.
"Six months on from joining Advantage, I cannot imagine going back to doing business on my own."
Caroline ClaeysBusiness Coach, BelgiumSOMBA® Advantage+
Everything in Advantage, with more of me
Advantage+ is for you if you want more of us beside you while you grow. Your AI team, the coaching and the community are the same as in Advantage. On top of that, you work with me on your strategy, and with my team on your messaging and your Meta ads.
Everything in Advantage, plus:
- A monthly strategy call with me
- A monthly High Impact Messaging call
- Hands-on Meta Ads coaching every other week
- A private Advantage+ channel
Plus VAT where it applies. Six-month minimum on monthly.
The We-Won't-Quit-On-You Guarantee
I don't believe in refunds. I believe in my team, my methods and our ability to get results for you. Instead of a refund I promise you that my team and I will do our absolute best to help you grow your online business with AI and we don't leave any stone unturned to make that happen. Join us and you are guaranteed to get the support you need.
Get your AI expert team
Next Monday morning can look different.
The cart closes Friday 6 November at 22:00 CET.