Doors close Tuesday 10 November at 10pm CET.
Sigrun in a red blazer, smiling
SOMBA® Ignite

Get clients from
your content

Create offers people want to buy, and AI agents help you post the content that sells them every week.

Doors close Tuesday 10 November at 10pm CET.

13Years
9,621Paying clients
100Niches
75Countries

The problem

You are good at what you do. Not enough people know it.

Your work is good. Getting enough new clients is the hard part.

Some months they come. Some months they do not, and you cannot say why.

You know you should show up more. Regular content, a newsletter, posts that bring people to you. And now people ask AI who to hire.

Most experts start with social media. You post a lot, clients come in, and the posting stops. Then the new clients stop too.

And social media reach keeps dropping, so the posts you do make reach fewer people every month.

That is spaghetti marketing. A bit of everything, and nothing that adds up.

Your expertise is there. People do not see it often enough, and what they see does not make them want to buy.

And maybe you are hiding a little. You are afraid to sell. You do not want to bother anyone. Most experts feel that way. Selling is a skill, and we practise it with you.

Proof, Ignite students

What Ignite students are doing

Ignite students report their progress every Friday. This is what they tell us:

10 hourssaved a week with AI by most students who use it
€1,000saved a week with AI, the most a student reports
48%of active students have already made sales

Sold her year-long program by email

"They bought for the whole year."

Bianca SchockenbaumerAnimal Portrait Teacher, Germany

From 133 subscribers and guessing to 14% more reach, even in the weeks she did not post

"I went from guessing what my audience wanted to having real data, a clear direction, and content that keeps working for me even when I'm not actively posting."

Gemma Di CarloMultilingual Parenting Coach, Italy

From three businesses to one, and recommended by AI to visitors in Budapest

"One of the biggest changes is that I now have a professional ecosystem for my business. I built my websites, created online courses and communities on SOMBAio, and my students now have a learning experience I'm genuinely proud of. Another exciting milestone is that my tourism website has started appearing in AI recommendations for people visiting Budapest."

Orsolya CsernakCooking and Gastronomy Coach, Hungary

She stopped hiding and got reach she never had

"So suddenly I got reach which I never had before just with doing ads or the just the business profile. So that was really amazing."

Lenka BustikovaOnline Image Mentor, Czech Republic

A mailing list of around 660, and a business that builds trust

"My mailing list is now around 660 - more than when I started. [...] And in a market where the competition is harsh, where there are so many coaches and people are getting fatigued by the noise, looking beautiful and building trust is everything."

Helen LundgrenTourism Business Coach, Sweden

Two freebies in a couple of hours, after weeks of putting it off

"Now with Claude I created not one but two freebies I really like in a couple of hours!"

Zita SzigetiYoga Teacher and Ayurvedic Massage Practitioner, Hungary

What changes

Where your next clients come from

How do you get more clients?More people who know you and trust you.
How do they find you now?They ask AI, and AI recommends the experts it knows.
How does AI get to know you?From the content you post every week.

That is what SOMBA® Ignite is for: selling what you do.

You start with what you sell. You create irresistible offers and say what you sell so people want it.

Then your content sells it. Every week you post one main piece of content, the social posts made from it and a newsletter that sells your offer. Each piece ends with a clear next step.

You get a selling routine that turns the people who follow your content into clients. And every two weeks we coach you on your offer, your leads and your sales.

Your Ignite agents know your voice, your offer and your ideal client, so they help you with all of it. You check it, make it yours and post it. And because your main piece of content is created to be found, AI starts to learn who you are and what you sell.

Your content brings people to you. Your offer and your selling turn them into clients.

What you build

Get clients from your content, and never worry about where your next client will come from

It could be 10 or 100 clients. It could be €10K or €100K in revenue. It could be an email list of 1,000 or 10,000.

The key is that AI knows you and recommends you.

In the 6 months you build:

  • Clients who found you through your content
  • Irresistible offers, at prices you say with confidence
  • A sales message that makes the right people say yes
  • Your voice captured, so everything you post sounds like you
  • Your website, your sign-up page, your freebie and your welcome sequence
  • A warm list of future buyers and a weekly newsletter that sells your offer
  • Content going out every week, created to be found by AI
  • A selling routine that turns the people who follow your content into clients
  • SOMBAio running it all: your website, your sign-up page, your newsletter and your contacts

Your Ignite agents

An AI agent for every step

Your Ignite agents run in your own AI account, through one connection. You get a new agent with most modules, starting in your first month. They all read the same profile of your business, your voice and your ideal client, so you set it up once and every agent sounds like you.

Client Profile

Who your ideal client is and what she is searching for

Brand Voice

Your voice captured, so everything you post sounds like you

Offer Clarity

Create irresistible offers, at prices you say with confidence

Topic Finder

Topics based on the questions your buyers ask

Content Writer

Your main piece of content each week, created to be found by AI, with a clear next step for the reader

Content to Social

Posts for LinkedIn, Facebook, Instagram and more, made from your main piece of content, that bring people to you

Newsletter

Your weekly newsletter, your sign-up page and a freebie people want

Reply and Follow Up

How a comment or a message becomes a client: the reply, the price question and the follow up

Every week

Publish Check

Before anything goes live, the facts are checked, the links work and it sounds like you

Your voice, your offer and your content are always yours. The Ignite agents come with your program.

The human half

You do not do this alone

A group of SIGRUN clients at SIGRUN Live 2025
  • Coaching calls every two weeks, on your offer, your leads and your sales
  • A weekly tech call, so nothing slows you down
  • A weekly content session where you work on your content for the week, next to other students
  • A content planning call every quarter, where you plan your next 3 months of content
  • Sprints: short challenges where you commit to daily action and get support to finish
  • A weekly accountability report you fill out, so you see your progress every week
  • Levels and rewards: reach a level and you unlock something new
  • Our community, for answers between the calls
  • SOMBAio, the software you run your business on: your sign-up page, your newsletter, your contacts and your website in one place

Your 6 months

What happens, and when

Ignite is a 6-month program. We start with the onboarding call on Friday 13 November at 12:00 CET. Every month has its own focus, with two modules:

Month 1

Your offer

Create irresistible offers, and say what you sell so people want it

Your ideal client and your sales message

Month 2

Sell from your content

Social selling from your posts, so your content brings you buyers

Turn followers into buyers

Month 3

Content that sells

Your voice, captured, and topics that attract buyers

Content that sells, created to be found by AI. Every post becomes a quiet invitation

Month 4

Get known by AI

Make sure AI knows who you are and what you sell

So your name comes up when people ask AI who to hire

Month 5

Your list

Your newsletter and your sign-up page

Your freebie and your welcome sequence: a warm list of future buyers

Month 6

Your website and next steps

Your website, so people find you on Google and in AI answers

Your results and your next 3 months

Content and selling, every month

You do not wait until Month 6 to sell. From your first posts you sell what you have.

Help every week

Every week of all 6 months you get the weekly content session and the calls.

Being found takes time

Your content starts to go live in the first months, and it takes a few months more before AI starts to show your name. Your social posts can bring you leads much sooner.

Who it is for

Is Ignite right for you?

Join us if

  • You are just starting to sell what you know, or you have sold it for years
  • You want to sell your expertise, as coaching, a course or a program, to more people
  • Your new clients come from word of mouth or luck, and you want them to come from your content
  • You want to be found on Google and in AI answers
  • You are ready to post every week, with AI agents helping you create it

Ignite is not for you if

  • You want to run ads, launches and sales funnels now
  • You want everything done for you, with no work on your side

How it works

What happens after you join

Week 1

  1. Join the onboarding callIgnite starts on Friday 13 November with an onboarding call at 12:00 CET.
  2. Your onboarding weekYou connect your Ignite agents. They run in your own AI account, through one connection.

From week 2, starting 23 November

  1. Start Month 1: Your offerCreate irresistible offers, and say what you sell so people want it.
  2. A new module every two weeksWith most modules you get a new Ignite agent.
  3. A weekly content sessionYou create your content for the week, with your agents helping you.
  4. Help when you need itCoaching every two weeks, a weekly tech call and the community between the calls.

Your calls

Call times

All times CET. Coaching weeks start on 1 December.

Coaching week

Tuesday 13:00 to 14:30
Coaching Call with Romana

Tuesday 16:00 to 19:00
Publish Hour, your weekly content session

Wednesday 14:00
Tech Call

Week without coaching

Tuesday 10:00 to 13:00
Publish Hour, your weekly content session

Wednesday 14:00
Tech Call

Your questions

Before you join

I am just starting. Is Ignite for me?

Yes. You start with your offer and your ideal client, and we help you from there.

How technical do I need to be?

Not very. You connect your Ignite agents once, with our help. There is a weekly tech call, and you never need to understand how any of it works underneath.

How much time does it take?

Plan for 2 to 3 hours a week to participate in Ignite. All calls are recorded if you cannot be there live.

I already post on social media. Why do I need this?

Because social media posts are not content. They disappear in a day, and AI does not find them. You need content that is found by AI, and it can show up in AI answers for years. Your social posts and your newsletter are made from it. One piece of work, out there everywhere.

I already create content. Why do I need Ignite?

Is your content bringing you clients? If not enough new clients are coming your way then you need Ignite.

What happens when I leave?

You keep everything you've created during the program. The Ignite agents work while you are in the program.

Price

Everything you get in SOMBA® Ignite

  • Your Ignite agents in your own AI account
  • A clear path, a new module every two weeks
  • Coaching calls every two weeks
  • A weekly tech call
  • A weekly content session
  • A content planning call every quarter
  • Sprints
  • A weekly accountability report
  • Our community
  • SOMBAio, the software you run your business on

The value

€9,000 of AI agents, from €97/month

  • 9 Ignite agents, valued at €1,000 each€9,000

And on top you get:

  • Coaching calls every two weeks
  • A weekly tech call and a weekly content session
  • A content planning call every quarter, sprints and the community
  • Your bonus: Sell in December

All of it from €97/month

Bonus: Sell in December. Sell with what you have.

Your bonus when you join: a sales sprint in December.

You sell with what you have.

Join before the doors close on Tuesday 10 November at 10pm CET.

Doors close on Tuesday 10 November at 10pm CET.

Choose your option

12 months

€970

You save 2 months.

Join SOMBA® Ignite ↗
Most popular6 months

€582

Pay once.

Join SOMBA® Ignite ↗
Monthly

€97/month

3-month minimum, then monthly until you cancel.

Join SOMBA® Ignite ↗

All prices plus VAT where it applies. With 6 months, after the 6 months you stay in Ignite for €97/month until you cancel. 12 months renews every year until you cancel.

Guarantee

The We-Won't-Quit-On-You Guarantee

I don't believe in refunds. I believe in my team, my methods and our ability to get results for you. Instead of a refund I promise you that my team and I will do our absolute best to help you grow your online business with AI and we don't leave any stone unturned to make that happen. Join us and you are guaranteed to get the support you need.

Sigrun in a red blazer, arms crossed, smiling

For 13 years I have taught women how to sell what they know online.

In April 2026 I closed every program and started again, because AI changed how people find the experts they hire.

People ask AI who to hire. And AI recommends the experts it already knows.

I know people with 800,000 followers who have made less revenue than me. Followers are not the point. Being found by the right person, at the moment she is ready to buy, is.

So the expert who creates content every week is the one who gets found.

I rebuilt Ignite for that expert. You bring what you know. Ignite gives you the agents, the rhythm and the people to make sure it is seen, and that it turns into clients.

Sigrun

SOMBA® Ignite

Get clients from your content

Create offers people want to buy, and sell them with your content.

Join SOMBA® Ignite ↗

Doors close Tuesday 10 November at 10pm CET.

Doors close on Tuesday 10 November at 10pm CETJoin SOMBA® Ignite ↓