How To Set Goals with Soul

How To Set Goals with Soul

I have set myself goals since longer than can I remember.

The earliest clear memory I have is from kindergarten. My mom was picking me up and I dragged one of the boys to her and said: “This is the boy I am going to marry”. I was only 5 years old and the boy was the only black child in my kindergarten. To show my determination that summer during holiday in Spain, I picked the only black doll available in a doll store when I was allowed to pick any doll I liked. I didn’t really like dolls but the black one reminded me of the boy so she was a better choice than all the others. And that doll is the only one I still have from my childhood. But I didn’t marry the boy. That desire faded away quickly as it often is with children. And that goal didn’t have a soul.

Sigrun in Kindergarden - Even at this age, I would set goals!

Me in kindergarten, the serious one… in the front. I was a very happy child but I guess a photo shoot is a serious business. And if you are searching, the boy I presented to my mother is not in the picture

Deciding on my future

All the way through mandatory school from 6 to 15 years old I was setting goals for the future. By 11, I had figured it all out. I had gone through phases where I wanted to be a writer because I loved to tell stories. I had other phases where I wanted to be a teacher because I liked all my teachers and thought it would be a cool combination with a career as an author. By 11 I had found out that being a teacher was maybe not so cool, at least not on the salary they were being paid at elementary school.

I took my future job choices quite seriously. Probably more seriously than most children at that age, and brainstormed with myself, what else I liked to do. I loved drawing and did that a lot with my story telling but I also liked a certain structure in my drawing. And it became so obvious that I should become an architect and from that moment on, all my choices for electives in middle and high school were based on my goal of becoming an architect.

Goals with a purpose and a feeling

I had not heard of the phrase “goals with soul” when I was a child but already in my teens I was making goals that had a strong meaning to me. I did not choose to become an architect because it would look cool or that my parents would approve. No, I thought I would be able to have fun designing people’s dream houses. I basically wanted to make people happy and feel the joy associated with making others happy. And of course use my natural strengths when combining creativity and structure.

When I explained to my friends and family my choice of study, I used those exact words. Creativity and structure - and, sometimes, art and science. There were very brief times when I doubted my choice, especially since I had to move away from my friends and family for at least 7 years to study architecture. And then I thought about studying computer science or construction engineering based on my strong math skills. But just the thought of those two subjects made me sad. I was scared I would kill the creativity that I believed was inside me and waiting to get out after years of math and physics lessons.

When the goals don’t have a meaning anymore

Goals with a soul are more than goals with feelings. These are not just goals that have a clear desire. What is more important is that the journey towards the goal includes the feelings you seek. Studying architecture included all the feelings I was looking for. Feeling joy, feeling creative, feeling structure - in addition to a number of other feelings you are after when you are a student living abroad. These included feeling independent, feeling self-confident, and feeling adventurous.

When I finished my studies, I realised that working as an architect would not give me those desired feelings. A typical architect spends very little of his or her time designing. A lot of time is spent on discussions with project owners and engineers, making compromises to the original design. After three summer jobs as an architect, I had to face the truth. I realised that I would never be happy doing this job. However, I didn’t regret my 6.5 years of study. I enjoyed the journey and felt those desired feelings I was after. It was just time to make a new goal with a soul.

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.