Oh pricing. It’s such a challenge for many entrepreneurs. On the one hand, too many online entrepreneurs—especially women—charge prices that are too low. On the other hand, many make the mistake of raising their prices too fast, so that they run out of potential clients. In this post, I’ll tell you how you can raise… [Read More…]
How Profit First Kills Business Growth
If you’d like an audio version of this post, check out the podcast episode here. What is Profit First? A few years ago, I read the book Profit First. It came highly recommended and initially I really liked the concept. It wasn’t until I saw my clients struggle with the concept that I realized I… [Read More…]
Top 10 Social Media Marketing Trends from #SMMW17 for coaches, trainers and consultants
This was my third year at Social Media Marketing World in San Diego. I first went in 2015 and then all the excitement was around Meerkat and then suddenly during the conference Periscope was announced so Meerkat quickly died off. A year later in 2016 it was all about rediscovering Snapchat and meeting Gary Vaynerchuk (yes,… [Read More…]
How to Create the Ultimate Freebie
In online business, the ultimate freebie is an essential part of a successful sales funnel. Knowing how to create the ultimate freebie is therefore, key to your sales success. What is a freebie? A freebie is valuable free content (sometimes called a lead magnet, opt-in, gift etc.) that you give away in exchange for an… [Read More…]
How to Transition From 1-1 to Mastermind Programs in Less Than 12 Months
In my first year of business, most of my revenue came from 1-1 mentoring. I knew I wanted to create group programs, both to scale my business and to be able to serve more clients. But first I needed to crack the code on how to make the transition. If you’ve been wanting to… [Read More…]
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