Webinars are great lead magnets. And they can be instrumental in growing your business faster than any other lead magnet. In the last 2 years I’ve done 80 webinars and built a multiple six-figure business, mainly through my webinars. In this article I’ll share what you can do to monetize your webinars and grow your business.
I did my very first webinar six months after I created my first lead magnet (freebie). I had created several different lead magnets, mainly free video series, but there was nothing that felt as easy and was as effective as webinars. It felt so easy because there is just one take, no gruelling editing and no uploading. Everything is just done when your webinar is over. It was much more effective because people watch and listen, are engaged through asking questions and more likely to take action, whether it is signing up for more free content or to buy your program. Overall webinars are one of the best ways to teach a subject, show your personality and sell your program in one take.Webinars can be instrumental in growing your business faster than any other lead magnet.
In my first webinars I picked all the technical topics that I had seen people ask about in various Facebook groups. Topics like “How to create beautiful graphics with Canva“, “How to create effective Facebook ads” and “How to get more leads with LeadPages”. Since then I have added webinars on strategy and planning with topics like “Your Best Year Yet”, “Win the World with Webinars” and “How to turn your passion into profits”. Today my webinar focus is on these key themes – business strategy, mindset and technical tools.
What I learned from doing a wide variety of webinars is that the subject is absolute key. On the one hand it needs to be a subject that attracts enough people and on the other hand it needs to fit your business purpose. Don’t do a webinar on Facebook ads unless you consider yourself very good in Facebook ads. Do a webinar on a topic that you are passionate about and that you already know well. Your audience will feel your passion and appreciate your knowledge on the topic.
It used to be very easy to get cold traffic (new people) to sign up to a webinar. By using Facebook ads I added thousands of people to my list in my first year of doing webinars. As people got more used to webinars and more people started doing webinars, it became more expensive to advertise to cold traffic. This means it’s better to first warm up your audience with free content (blog post, live videos) or through an engaged community (Facebook groups). Basically you give your audience free content without asking for their email address before you ask them to a sign up for your webinar. Once people are exposed to your free content they are more likely to sign up.