SIGRUN

Europe's #1 Online Business Mentor

  • Blog
  • Work With Me
    • RED CIRCLE
    • Momentum 360°®
    • SOMBA Kickstart
  • About me
    • Media
    • Speaking
  • Jobs

Dec 09 2020

#410: How to Make $100K a Month with Facebook Ads without Launching with Rei Baumeister

#410: How to Make $100K a Month with Facebook Ads without Launching with Rei Baumeister


Spotify Podcast Button


Apple Podcast Button

How do you feel about Facebook ads?

Facebook offers a unique opportunity for online businesses to gain visibility, make sales and get new leads. But when you set up your Facebook ads, there’s a lot of boxes that need to be checked. With both your money and time on the line, there’s not much room for mistakes.

Rei Baumeister, my guest this week on the Sigrun Show, has figured out a method how to make $100K a month with Facebook ads – without having to launch.

He’s been in online business for over 20 years, has done online marketing for Amazon and Cosmopolitan, and has tried out every strategy there is when it comes to Facebook ads.

Five years ago, he ventured out on his own and started to run Facebook ads for entrepreneurs. Today, he coaches them on how they can set up their Facebook ads effectively themselves.

In this episode, Rei shares how he came to be a Facebook ads expert, what to look out for when using Facebook ads in the future, and of course, his method of making $100K a month with Facebook ads – without launching.

Are you open to rethinking your own Facebook ads strategy? Then this episode is a must!

“People will like your ads if you think from a Facebook-user perspective.” - Rei Baumeister

 

What you will get out of this episode:

  • How Rei got into Facebook Ads (3:27)
  • Teaching entrepreneurs how to use Facebook ads (5:41)
  • Rei’s method to make $100K a month with Facebook ads, without launching (11:01)
  • The benefits of a simple funnel (15:43)
  • How to know if you nailed your webinar (20:01)
  • Combining Rei’s method with launching (25:40)
  • The tiny product strategy (28:58)
  • What to look out for when it comes to Facebook ads (30:40)

Want to learn more about Facebook ads? Understand why your Facebook ads are not working or how to maximise your impact through Facebook video ads.

Rei’s Method of Making $100K a Month Using Facebook Ads

Rei’s Facebook ad strategy boils down to one thing: simplicity. After having tried out various ads to warm up his audience before a launch, he came to the conclusion that the more steps he added to his funnel, the less people made it to the end.

Advertising freebies or posting launch runway ads wasn’t efficient when he looked at his ads budget.

He also got frustrated when during the short period of a launch an ad would pick up in the last few days, and then got shut down because the launch was over.

That’s why two years ago, he switched to a method that didn’t involve launching at all. His goal was to reduce the stress he experienced during a launch, and spend money on ads in a more consistent way.

He decided to create an evergreen webinar he drives Facebook ads to during the whole year. At the end of the webinar, he makes his pitch: either a strategy session or a free call. During the call, he sells his offer. And that’s all there is to it – no seeding, no warming up, no nurturing.

Tweaking and Optimising

Analysing how his webinar went weekly, he tweaks and optimises it whenever he sees potential for improvement. If there were a lot of drop-offs during a specific part of the webinar, he switches out that part.

Obviously drop-offs happen, especially with a cold audience. But Rei argues that having fewer steps in his funnel gives his audience fewer occasions to drop out. He fits the people who do drop-off into one of these three scenarios:

  1. Didn’t show up for the webinar at all
  2. Didn’t attend the webinar until the end
  3. Attended until the end but didn’t book a call

For each scenario, Rei has an email campaign ready in order to follow up with them. If he notices that certain emails have lower opening rates, he optimises them just like he does with the webinar.

The benefits of Rei’s method are that you only have to set this up once and it works throughout the year – however, you might miss out on the excitement and energy a launch can bring.

Rei says that by constantly optimising his webinar, his conversion rate reaches up to 20%.

Are you going to try out Rei’s Facebook ads strategy? Let me know what you think about advertising an evergreen funnel versus launching. You can follow and connect with me on Facebook, Twitter, and Instagram.

Connect with Rei Baumeister

  • Rei Baumeister
  • How To Help Ukraine
  • LinkedIn
  • Facebook
  • Instagram
  • Twitter
  • Contact

© Copyright 2025 Sigrun GmbH - Privacy Policy - Terms & Conditions

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ESSENTIAL cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Make 2022 your best year ever with my most popular masterclasses!
                                                                                           
CHRISTMAS GIVEAWAY! GET 12 OF MY EXCLUSIVE MASTERCLASSES FOR FREE!