#195: [On Air Coaching] How to Scale Up Your Prices with Alannah Moore

If you are running an online business, you will no doubt be looking to generate as much income as possible. To achieve this, you’ll need to establish yourself as a reliable expert in your niche – and charge accordingly. In this episode of The Sigrun Show, I welcome Alannah Moore for On Air Coaching on scaling up her prices according to the value she offers.

Alannah is a Do-It-Yourself website specialist whose mission is to help online entrepreneurs create their own website.

This business idea came from a typical client need she encountered as a former web designer. Today, she offers a variety of online courses designed to help online business owners learn how to create a website and has written several books including the 2013 Amazon bestseller Create Your Own Website Using WordPress in a Weekend.

Alannah joins me on this On Air Coaching episode to learn how to raise her prices to level up her business while helping creative entrepreneurs build beautiful websites. I share why your pricing should have levels based on a pyramid as well as strategies on how to package and price your products. I also discuss why people sign up for courses even if they can watch things for free on YouTube as well as how to keep the buzz going as you and your clients look forward to a product launch.

In This Episode of The Sigrun Show:

• Pricing your products and services based on value and perception
• Creating a price pyramid
• Using lower price points when testing the proof of concept on a new product or service
• The importance of the customer journey when pricing your products
• How raising your prices can help your customers be more committed
• How underpricing your services is a disservice to your clients – as well as yourself and your family
• Using early-bird pricing to create buzz about new products and courses
• How to raise your course prices following a launch
• How to use webinars to promote a new course launch
• How to leverage scarcity to create a successful course launch

Key Takeaways:

1. Create a few key package options with varying prices based on value.
2. People are not as committed when they pay low prices.
3. Build scarcity and buzz when launching new products, courses, and services.