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Switching Back to German After Building an International Business in English with Ines Festini

Switching Back to German after Building an International Business in English with Ines Festini

Do you think your business has to be in English because the market in your native language is too small? Because you want your business to be international or travel and work from anywhere? 

This is what Ines Festini thought when she set up her health coaching business in English instead of her native German. Over the next 5 years, she built up a successful business. But there was always a little voice in her head, doubting if this was the right path for her, and she wondered why she had never dived into the German market. 

In 2019, she finally made two big changes. She shifted her business to mindset mentoring and decided to do it all in German. “It was the right move,” she says today, even though she had to step away from her initial business. “I wasn’t going to be as successful as I envisioned myself to be in this area and I wasn’t excited about it anymore. That was a sign for me that I had to change.” 

In this episode of the Sigrun Show, Ines shares how she managed to change the industry her business was in as well as the language successfully, what the biggest challenges were she encountered and the compromises she had to make. 

If you are struggling to decide whether to set your business up in English or your native language, this episode can give you great insight.

“Looking back, I would definitely tell myself to start in German. It’s easier to be successful in this way than trying to fish in the big sea.” - Ines Festini

What you will get out of this episode:

  • Why and how Ines focused on building her business in English (3:52) 
  • Two big decisions that brought Ines’ business on a new course (6:04)
  • What Ines did with her social media accounts to make them fit her new business (11:11)
  • The challenge of saying goodbye to her old email list (16:36)
  • Looking back, Ines would start her business in German instead of English (18:41)
  • From Bali to Vienna and back again (20:50)
  • Should you start your business in two languages? Ines advises against it (22:32)

Are you unsure which language you want your business to be in or is your business already in two languages? Tell me about your challenges and successes. You can follow and connect with me on Facebook, Twitter, and Instagram. 

YouTube Channel

Have you subscribed to my YouTube channel yet? I have started a new LIVE show every Wednesday at 6pm CET, Sigrun Show LIVE, where I interview 6-7 figure female entrepreneurs on how they are navigating the current climate and thriving in a global recession with their online businesses.

Click here to go to my YouTube Channel.

Connect with Ines Festini:

  • inesfestini.com 
  • Ines on Instagram
  • Ines on Facebook

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show.

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Comments

  1. Nathalie says:
    15.05.2020 at 14:52

    Thank you! I like that podcast very much 🥰 I am also happy that I have decided to run my business in German 🙏

    • sigrun says:
      29.05.2020 at 17:22

      It is a question that comes up all the time so I am very glad Ines was willing to share her journey.

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