Trust plays a major role in business. Many people have preferred consumer brands they will always buy from, because they trust the manufacturer. The same applies to entrepreneurs. If your audience feels they can trust you, and you understand their needs, they are likelier to buy from you. Being authentic, and helping your clients understand the human being behind the brand, is the most effective way to build this trust.
In this episode of The Sigrun Show, I discuss the importance of being authentic in business with Lisa Corduff. Lisa has a background in television, video production, and communication. When her family was trying to settle in a new city, Lisa decided to start a hobby using all her experience. By the end of 2012, Lisa began her wholefoods blog, Keepin’ Food Real, that eventually led her to create an 8-week course that is now her signature program called Small Steps to Wholefoods.
Lisa shares what inspired her to choose wholefoods for her and her family. She tells us how her hobby turned into something profitable and how she manages to stay consistent and authentic in her blogging, business, and relationship with her followers. Being herself is vital to Lisa’s connection with her audience, and this conversation will help you achieve the same kinship with your clients.
In This Episode of The Sigrun Show:
- Where to find the silver bullet for your business
- How Lisa set the tone of her blog
- Japanese theory about cause and approach to behavior change
- How she launched her first event
- The game-changer for her business
- Content and marketing strategies
Key Takeaways:
- People know when you really care and are invested in them.
- Connect with your followers and create content consistently.
- Momentum is the key to business. Keep the wheels turning.
- Be okay with imperfection.
