The SIGRUN Show · Episode 223
The Story Behind My Biggest Email Mistake
Building an email list is essential for building a profitable business but doing it does take some effort and is not without risks. Depending on the size of your list, you may have to manage multiple segments or sales funnels - and you might even end up sending the wrong email by mistake!
Rest assured that you are not the first person to make this mistake and most of your subscribers will be understanding. If your customers have bought into your brand identity, they have bought into you. This means they will understand that you are human and may make mistakes.
In this episode of The Sigrun Show, I chat about some of the most common email mistakes entrepreneurs make when interacting with their email subscribers. I share the story of the worst email mistake I ever made, how my subscribers reacted, and how I dealt with it. I also explain how this experience gave me the confidence to know that I can deal with any email blunders that may pop up in the future.
“Even if we send it to another person on our team, we might overlook mistakes. Hey, we’re just human. Like you.” - Sigrun
In This Episode of The Sigrun Show:
- The two most common email errors that can be missed
- How email testing can be used to minimize mistakes
- The biggest email mistake I ever made
- How my subscribers reacted when they received the wrong email
- The steps I took to handle the situation and apologize to my email list
- How this email misstep has helped me realize that I can handle urgent issues when they arise
