The SIGRUN Show · Episode 312

Building a Dream Team for Your Online Business

Host SigrunPublished Updated 23 min listen2 min read

Most entrepreneurs, if not all, want to have the right people on their team. The person with the right skills who accepts the challenge and matches your values - that would be the perfect match! While it is good to set expectations for your team and your business, remember to set realistic expectations about the things that go right - and wrong - when hiring people.

It may take time to build your dream team, but it will definitely be worth it.

I share how I built the dream teams I’ve had in the past as well as how I am building my current dream team for my online business. I dive into my experiences of both hiring and firing people and share tips on how you can build - and maintain - your dream team to help you grow and scale your online business.

“When you’re building a Dream Team, it starts with knowing yourself and the needs of your company…before you start to hire.” - Sigrun

In This Episode of The Sigrun Show:

  • How firing people can be a good thing for your business as well as for the person you’re firing
  • What you can do to help those who will need to look for new employment
  • What to prioritize before you start hiring people for your dream team
  • My philosophy for hiring and firing people
  • The different roles every company needs to thrive
  • Where I found the members in my team
  • The frustrating experiences I’ve had with hiring and the lessons I learned
  • My biggest takeaway from the Off the Charts Conference in 2015
  • The block that’s preventing me from hiring my dream team
  • The hiring process my team and I went through as we search for the right candidates
  • The current members of Team Sigrun

Resources Mentioned:

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.