Take a Copywriting Business to the Next Level, with Lilli Koisser

Freelancing is a popular career path for many skilled, professional copywriters. Freelancing provides the opportunity to be flexible on who you choose to work with. It can also ensure a variety of different projects. However, career opportunities when freelancing can also reach a glass ceiling. In this episode of The Sigrun Show, Lilli Koisser joins me for On Air Coaching, learning how to take her freelance copywriting business to the next level.

Lilli is a freelance copywriter and blogger for self-employed business owners, entrepreneurs, and mid-size companies. As a freelance writer with over 5 years of experience, she has developed the skills to help her clients unlock the power of SEO and content marketing to promote their businesses, gain traction on search engines, and attract new customers through their websites and blog posts. From the skills she has acquired throughout her journey, she created her first online course to help entrepreneurs and small business owners learn how to structure their websites and create website copy that attracts their dream clients.

Lilli joins me for this On Air Coaching episode to learn strategies to take her copywriting business to the next level. Insights include promoting her online course, and replacing her freelance writing income with online products. We discuss the importance of focusing on a single launch strategy and staying consistent to scale your online course and the impact of trying too many launch strategies. We also discuss segmenting an email list, how to calculate your launch conversion rate, and automating processes.

“Build your list around your launches and focus on a launch list.” - Sigrun

In This Episode of The Sigrun Show:

Building a community to scale your online course
How a launch list can impact the scalability of your course launches
Choosing a launch method that works best for you
Staying consistent in your launch strategy
Creating content to create interest and attract new clients
Using Facebook ads to build brand awareness
How to calculate your course launch conversion rates
Automating processes for launching your products
Offering higher end, 1:1 VIP packages
Why you should always end a 5-day challenge with a webinar