SIGRUN

Build and Scale Your Profitable Online Business

  • Selfmade Summit
  • Work With Me
    • RED CIRCLE
    • SOMBA Momentum
  • Blog
  • Podcast
  • Jobs
  • About me
    • Speaking
    • Media
  • Login

#265: How to Create a Memorable Brand with Sarah Ancalmo-Ashman

#265: How to Create a Memorable Brand with Sarah Ancalmo-Ashman

 


Apple Podcasts
Stitcher
Google Play

 

Sarah Ancalmo-Ashman is the founder of Public Persona Studio, a company focused on helping entrepreneurs and influencers uplevel their business, elevate their influence, and increase their perceived value through branding. She has over 15 years of experience as a brand strategist and creative director for influencers, thought-leaders, and business owners developing and creating compelling and cohesive brands that are memorable and attract attention. She has worked with thought-leaders such as Amy Porterfield and Nikki Elledge Brown as well as Fortune 500 companies such as Estee Lauder, Vogue Magazine, and Mercedes Benz. 

Sarah shares strategies on creating a memorable brand for your online business. She goes over the process she uses to help entrepreneurs identify what makes them unique in their industry and how creating a “brand dossier” can help you stay consistent and cohesive in your branding and messaging. She also explains the difference between branding, rebranding, and creating a memorable brand and the importance of having a creative theme across all your branded marketing platforms.

“Once you’re clearer on who you are, it’s all about making sure that’s translated across every touchpoint.” - Sarah Ancalmo-Ashman

 

In This Episode of The Sigrun Show:

  • Sarah’s journey from working in the corporate advertising world to starting her online business
  • Getting clear on your vision for your business and how it helps you create a memorable brand
  • The collaborative process she uses to help her clients
  • The benefits of working with a brand strategist
  • The difference between branding and rebranding
  • What is the “brand dossier” and how it helps you stay consistent and cohesive in your brand messaging
  • How she positioned herself and her business to work with industry influencers and thought-leaders
  • Why she uses personality tests as part of her brand strategy process
  • The difference between branding and building a memorable brand
  • How being cohesive in your branding and messaging helps you stand out from the competition
  • What is a “creative through-line”
  • Why your branding goes beyond just your website

Resources Mentioned:

  • How to Fascinate – personality test by Sally Hogshead
  • Talk Triggers by Jay Baer

Connect with Sarah Ancalmo-Ashman:

  • Public Persona
  • Facebook
  • Pinterest
  • Instagram

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Build Your Dream Business

Please share, subscribe, and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram.

Related Content

  • Facebook
  • Instagram
  • Twitter
  • Contact

Terms & Conditions · Privacy Policy

© Copyright 2021 · All Rights Reserved · Sigrun GmbH

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.