Caroline Balinska is a serial entrepreneur and the creator of eCommerce Marketing Lab where she helps entrepreneurs grow their e-commerce business while increasing their sales and profits through effective automation and marketing strategies. She started her career in e-commerce in 2006 – long before automation and online marketing became widely used in the business world. Over the last 12 years, she has mastered the skills needed to become a successful e-commerce seller, with a special focus on Shopify and automation, and passionately shares her knowledge with others.
Caroline joins me on this episode to share how she became an e-commerce expert and enthusiast and how creating simple and effective e-commerce sites has become easier than ever. She explains how to strategize your marketing plans, increase your social presence and get involved with influencers and micro-influencers. She shares the biggest mistakes she’s come across and how to avoid them as well as some tips and tricks for those who’ve started or are getting into e-commerce.
In This Episode of The Sigrun Show:
- Caroline’s background and how she became an entrepreneur
- The key criteria of a successful e-commerce site
- How strategic marketing can improve your sales
- How to grow your social presence for your e-commerce site
- Influencer marketing and how it works
- How to market an expensive product
- Biggest mistakes new e-commerce sites make – and how to avoid them
- Video in e-commerce
Key Takeaways:
- A marketing plan is king – no matter your marketing budget
- Know your audience and target them!
- A video is the best tool in your e-commerce arsenal – if the quality is good.
- Don’t be scared of ads!
- The next 12 months are the perfect time to start an e-commerce site.
Connect with Caroline Balinska:
- Ecommerce Marketing Lab
- CarolineBaslinska.com
- Freebie – 8 Apps Every Shopify Store Owner Needs
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