[On-Air Coaching] How Do I Describe What I Do?

“What do you?” should be the easiest question in the world to answer. It’s the first thing anybody asks us when we meet them for the first time. For entrepreneurs, it’s a surprisingly challenging question. If you find yourself wondering, “how do I describe what I do?” you are not alone.

Being able to communicate what you do, the problems your products or services can solve, and the results your clients can expect by working with you is a challenge that many new business owners face. After all, if you are not able to explain what you do, you may lose a potential client or customer. Clients are willing to pay for expertise, and clearly and concisely explaining what you do can lead to great success.

Describing what you do is the subject of this episode of The Sigrun Show. I provide On Air Coaching for Irina Fotland in how to answer that key question - “how do I describe what I do?”

Irina is the owner of Fabfengsuinista, a lifestyle entrepreneur and “Big Visionary Optimist” with a passion for helping people develop an abundant lifestyle and flow in their business through Feng Shui techniques.

Irina joins me to learn communication strategies to convey the types of problems her services can solve and the results client can expect when they work with her. We discuss how creating case studies can help you gain clarity on what you do and how to identify specific keywords your potential clients may use to find your services online.

Use the words that people understand. - Sigrun

In This Episode of The Sigrun Show:

• The benefits of defining your niche
• How too much detail explaining your methods can negatively impact your business
• Using keywords to identify and connect with your ideal clients
• Writing case studies as blog posts to explain how your services solve your clients’ problems
• How to use blogging as a way to get clarity on what you do

Key Takeaways:

• Using fancy words doesn’t help people understand what you do. It can actually do the opposite.
• Creating weekly case studies can help you get clear on what you do and how you serve your clients.