Is Pinterest the search engine you are overlooking? Are you missing out on clients by not implementing a strategy for using this social media platform? According to Jennifer Priest, my guest on this episode of The Sigrun Show, you probably are. While Pinterest may not be as well-known or utilised as some of the other major social media networks out there, it can be a goldmine for marketing if used appropriately.
Do not be deterred if your online business does not revolve around striking pictures, either. Having a successful Pinterest strategy can work wonders for any business. Even those that aren’t selling something visual.
Whether your product is an online course or a physical product, this platform can help drive traffic to your website. You just need to know how to leverage it and attract the attention of the right people. Not enough people know how to achieve these aims – but that's why I have am delighted to welcome Pinterest Guru Jennifer Priest to The Sigrun Show.
In this episode, Jennifer shares her top tips on how to develop a strategy that converts. She tells us why she decided to focus her marketing efforts on Pinterest. And, how and why we should do the same.
Jennifer also shares where to start on Pinterest if you're a complete newbie. How to avoid posting multiple times a day. And, the importance of knowing what to pin in order to attract enough traffic to make your strategy worthwhile.
In this episode of The Sigrun Show:
- Why Pinterest? (1:38)
- Get them in the door by being know for 1 thing (6:38)
- Tips for a Pinterest newbie (14:20)
- How Pinterest is like good wine (19:37)
- The importance of researching before pinning (21:23)
- Do you need to be pinning multiple times a day? (21:35)
- Avoid inventing pins (25:23)
- What counts as a good amount of traffic for Pinterest? (30:00)