![#259: [On Air Coaching] How to Find a Name and Tagline for a Program with Angelika Schlinger](https://www.sigrun.com/wp-content/uploads/2018/11/EP259-sigrun-2.png)
Branding is hugely important in business. If you want to attract your ideal client, you will need to capture their imagination. If you work in a popular niche, you will need to do so quickly and efficiently. Finding the perfect name and tagline for your program can a critical first step top achieving this. In this On Air Coaching episode of The Sigrun Show, I welcome Angelika Schlinger. We discuss how to capture the imagination of her target audience.
Angelika is a natural healing practitioner. Her business is focused on helping female entrepreneurs live their most fulfilled lives through quantum medicine, aura surgery, and homeopathic treatment as well as Successful Mind Coaching programs. She holds a degree in economics and is a Certified Naturopath. She has created the Successful Mind System which helps her clients seamlessly integrate their health and success into their lives and business.
Angelika joins me for On Air Coaching to learn how to create an attention-grabbing name and tagline for her new program. We initially discuss the difference between a program title and tagline. I also explain how identifying the problem your program solves can help you create a name that will attract your ideal clients. I also explain the characteristics of a great tagline and the importance of infusing words that describe what you do into your tagline. You only get one chance to make a first impression. The right name and tagline for can program can set the tone for success.
In This Episode of The Sigrun Show:
- How identifying the tangible outcome of your program can help you create an attention-grabbing title
- The purpose your tagline serves for your program
- The difference between a program title and program tagline
- Characteristics of a great tagline
- The importance of infusing words that explain what you do into your tagline
