All businesses need clients, and to obtain clients, you must be visible in the marketplace. This means that entrepreneurs need to understand PR, and how to generate a great reputation for their online business. While some investment will likely become essential, there are ways to achieve free PR for your online business. Today, I welcome Janet Murray to The Sigrun Show to discuss this.
Janet is the founder of Soulful PR. She is a public relations expert with a background in journalism and has 17 years of experience in writing for popular online and offline publications. Janet specializes in helping entrepreneurs and small businesses promote their brands and market themselves in the media. She is a consultant, a speaker, and an author who has been invited on radio, TV, magazines, and newspapers.
Janet shares the turning point that made her want to help entrepreneurs with PR and the reason why she pursued being an entrepreneur while working in journalism. She also tells us the four things you need to do to advertise your company and generate leads, as well as the simple and advanced methods of getting free PR for your online business.
It’s about being creative and think, ‘How can I make that story relevant to my business where possible?’ - Janet Murray
In This Episode of The Sigrun Show:
- How Janet started her business with a blog
- Advantages of writing press releases
- Using Twitter to reach out to journalists
- Why sign up for media inquiry services
- What newsjacking is and how it works
- The kind of content journalists are interested in
- How credibility plays in marketing your business
Key Takeaways:
- Focus on content marketing, email, social media, and press releases.
- Journalists are hungry for content.