With the rise in popularity of podcasts, appearing as a guest on other business shows can be a great way to become known in your niche. In this On Air Coaching episode of The Sigrun Show, I welcome Wiebke Wagner to discuss how get booked as a podcast guest.
Wiebke is an equine assisted sales coach based in Klagenfurt, Austria. Equipped with a degree in business, she recently started her coaching business by combining her passion for horses with her love and knowledge of the sales industry to help female entrepreneurs grow their businesses and increase their revenue through authentic sales strategies.
In this On Air Coaching episode, Wiebke joins me to discuss strategies for attracting bookings as a featured podcast guest. We discuss the importance of crafting an interesting and exciting story about your business or career, and how to pitch to podcast hosts. We also review why you should consider creating a freebie to offer to podcast audiences. By introducing yourself to a new audience through podcasts, you can expand your audience and define your online business story.
In This On Air Coaching Episode of The Sigrun Show:
- Developing your core message and crafting your business story
- How to pitch your story to podcast hosts
- The importance of being consistent when pitching
- Why you should offer a freebie to podcast audiences
- Tracking strategies to help you learn which podcasts drove the most traffic to your website
Key Takeaways:
- Craft your business story. Refine your core message so you can deliver it authentically and confidently.
- Offer a freebie to podcast listeners to help you grow your list and track your interview progress.
