The SIGRUN Show · Episode 75
Get More Leads From LinkedIn with Melonie Dodaro
LinkedIn is one of the most popular social media platforms in the world, and a great place for networking. It can also be a rich resource of new clients, and provide numerous opportunities to grow your business. I am delighted to welcome Melonie Dodaro to this episode of The Sigrun Show, to discuss how to get more leads from LinkedIn.
Melonie is the owner of Top Dog Social Media, a marketing agency specializing in social media marketing and social selling. She is the author of the #1 international bestselling book, The LinkedIn Code and a highly sought-after speaker and trainer specializing in social selling, LinkedIn, and building trust online. Melonie has helped thousands of brands, professionals, and sales teams use social media effectively to build trust and increase authority, credibility, and revenue.
Melonie joins me to share how entrepreneurs can get more leads from LinkedIn, the big changes we can expect to see on the platform in the near future, and how to strategically promote your products or services on the platform. She also shares valuable tips on how to use LinkedIn’s Publisher feature and why it is often a more effective content marketing strategy than posting blog posts on your own website.
LinkedIn is the premier platform for social selling. - Melonie Dodaro
In This Episode of The Sigrun Show:
- Benefits of investing in a premium LinkedIn account
- Benefits of republishing company blog posts on LinkedIn
- The difference between Facebook and LinkedIn
- Efficient and effective lead generation and networking strategies
- The importance of following up with your connections
- Creating a LinkedIn outreach strategy
- Streamlining your outreach strategy
- Using LinkedIn groups
- How writing articles is more effective than status updates
- Strategies for using LinkedIn Publisher
- Facebook ads vs LinkedIn ads
- Incorporating native videos into your LinkedIn marketing strategy
