Having your own podcast can be amazing for your business, but a lot of work and time goes into producing a successful show.
In my recent chat with Christine McAlister, she pointed out that when you focus on being a guest on someone else’s podcast, you have the privilege of speaking to an existing, warm audience instead of having to create that audience first yourself.
Christine has been featured on over 100 podcasts, and has been recognised as the best in the world at podcast guesting by 7-figure founders like John Lee Dumas and Dana Wildeand. She regards a podcast interview as creating a relationship rather than a transaction, and I couldn’t agree more.
Christine ended up turning her passion for interviewing and being interviewed into a business, helping high-achieving coaches create more impact and income and attract their next clients by being amazing podcast guests. She shared her best tips with me, and here, I’m sharing them with you.
If you want to listen rather than read, check out the podcast episode here.
Tip 1: Choose a podcast host you like
Don’t choose a podcast just because you want to get in front of the host’s audience. Choose it because you actually want to be friends with the host and get to know him or her. The host should ideally be someone you would want to spend time with, who talks to the kind of people you would like to hang out with, and who has a similar energy and approach. Make sure you like them as a person.
Tip 2: Do your research
Check out the podcast and the host and do some research. Are they accepting guests? Are they still producing shows?
Tip 3: Understand the vibe
Listen to at least one episode and get a feel for the vibe of the podcast and the host. Find things that you have in common.
Tip 4: Serve the audience
When you decide to pitch a show, don’t just copy and paste your pitch, but personalise it. Be human and authentic, and most of all, let the host know how you can serve their audience.
If you really put an effort into your pitch, the host will feel it and will be excited to talk to you. You get to have a real, engaging conversation, which will draw in the audience and make you more attractive to them. Keep in mind that the relationship you’re creating could also open doors in the future.
This post is available as a podcast episode. Listen here: