The SIGRUN Show · Episode 163

[On Air Coaching] How to Improve a Webinar Launch with Stephanie Fiteni

Host SigrunPublished Updated 14 min listen2 min read

Webinars can play a big part in the success of a launch. That is why Stephanie Fiteni is joining me for this On Air Coaching episode of The Sigrun Show. During this podcast, I discuss how to improve a webinar launch. This includes advice on attracting more live attendees and increasing revenue through conversions.

Stephanie is a Content Marketing Coach, writer, and the co-owner of Defined Branding Ltd. She helps business owners and entrepreneurs deliver engaging, high-quality tech articles and blog posts as well as create a content strategy suitable for their businesses and audience. Additionally, Stephanie offers one-on-one coaching packages as well as a 6-week online mastermind with the intention of launching a second mastermind program in April.

Stephanie joins me in this On Air Coaching session to learn how to improve the results of her webinar launch. We discuss how to scale the success of webinars, the importance of monitoring the sign-up and conversion rates of landing pages, and how to improve live webinar “show up” rate. We also discuss the benefits of “above-the-fold” and “below-the-fold” call-to-action buttons and the importance of continuing to set and increase your sign-up goals with each new webinar. The insights I share in this episode of The Sigrun Show can be implemented by anybody, so be sure to listen if you are keen to learn more about how to improve a webinar launch.

It’s a numbers game. - Sigrun

In This On Air Coaching Episode of The Sigrun Show:

  • How to scale your webinar success
  • The importance of monitoring the conversion rate of your webinar landing page
  • How to get higher conversion rates on your landing page
  • Above-the-fold and below-the-fold call-to-action buttons
  • How to improve the “show up” rate of your webinars
  • Setting and increasing your goals related to your webinar numbers
  • The benefits and drawbacks of hosting “surprise” second webinars
Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.