The SIGRUN Show · Episode 189
Insights from VoiceCon with Vaynermedia and Gary V
Over the last several years, Voice-First devices have taken our society by storm. Companies like Apple, Google, and Amazon have been developing Voice-First devices for many years. With each passing year, more and more people are enjoying the benefits these devices offer. Voice-First devices and other forms of audio content, such as podcasts, have become so popular that they are frequently discussed at many large conferences around the world.
I recently attended the VoiceCon conference, which was hosted by Vaynermedia and Gary Vaynerchuk. In this episode, I share my insights from attending VoiceCon as well as some tips and strategies I have learned since creating my own Alexa Briefing. I explain what Voice-First is and the potential it has for online business as well as for our society and how you can get started in the Voice-First movement.
“Voice-First will change your life because it saves you time.” - Sigrun
In This Episode of The Sigrun Show:
- What Voice-First is and how your audience engages with your Voice-First content
- How Voice First technology helps people save time while multitasking
- Where people typically listen to Voice-First enabled devices
- How accurate Voice-First devices are at understanding various language nuances
- Key takeaways from Voice Con and using Alexa to publish my briefings
Key Takeaways:
- Start by using Siri on your computer and phone.
- Find a micro-moment where you can be useful. Own a phrase. Invest in SEO.
- Create a listener persona. Think about how you want your listeners to feel.
- Optimize your content for the platform.
- Start with a briefing.
- Get on all devices. Don’t just focus on Alexa.
- Check out the Amazon Alexa Blueprints.
- Check out the Amazon Alexa Routines.
- Get your feet wet with an Alexa Skill.
- Try to predict the future - think about science fiction.
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