It’s not uncommon for online entrepreneurs to want to expand their business into different language markets. If you are looking to build an international business, you may need to communicate in English – even if this is not your native language. After all, English is considered the international language of business.
If you’ve ever thought about transitioning your business into English-speaking countries, you may be wondering what steps you need to take to successfully launch into this new marketplace. You may be thinking that a business in a different language will be more of a challenge or not as successful as sticking with your native language.
In this episode of The Sigrun Show, I talk about how starting a business in English can be easier than starting one in your native language. I also discuss the importance of overcoming negative beliefs, the challenges you may face and how to overcome them, as well as the importance of surrounding yourself with other like-minded entrepreneurs to help you achieve your goals. You can build an international business, and doing so can yield substantial rewards.
In This Episode of The Sigrun Show:
- Overcoming mindset and self-belief challenges when starting a business as a non-native English international entrepreneur
- The challenges of expanding your already successful, native-language business into the English marketplace and how to overcome them
- Surrounding yourself with other international entrepreneurs
- Transitioning into the English language marketplace
- Sharing your plans and ideas with your community in advance
- Why it’s not recommended to allow Facebook to translate your posts
- Building your email list in English
- Running Facebook ads within your own – and neighboring – countries
Key Takeaways:
- Pick a single language for your business.
- Consider your bilingual skills as an asset, not a drawback.
- Redo and/or translate your best content.
- Start an email list in English.
