SIGRUN

Europe's #1 Online Business Mentor

  • Blog
  • Work With Me
    • RED CIRCLE
    • Momentum 360°®
    • SOMBA Kickstart
  • About me
    • Media
    • Speaking
  • Jobs

Oct 13 2017

#82: Storytelling and Selling, Learn to Tell Your Story with Chris Lema

#82: Storytelling and Selling, Learn to Tell your Story with Chris Lema


Spotify Podcast Button


Apple Podcast Button

Storytelling plays a big part in success in online business, and if you want to attract your ideal client, you should learn how to tell your story to your audience. This is why I invited Chris Lema to The Sigrun Show for this episode of the podcast.

Chris is the Vice President of the Products and Innovation Division of a hundred million dollar managed hosting company called Liquid Web. Chris has been speaking to audiences for 30 years and is popular in the WordPress community as a blogger, advisor, and public speaker. He is also the creator of the famous CaboPress, a conference for business masterminds that happens at the five-star resort Cabo San Lucas.

In this episode, Chris and I discuss the connection between selling and storytelling. He explains each of the three core skills you should learn as you start figuring out how to tell your story and shares how insecurity affects your ability to craft your own story. He also gives some practical advice on how you can discover and tell your own story even if you think you don’t have one.

At the end of the day, we tell stories because we’re developing trust. - Chris Lema

 

In This Episode of The Sigrun Show:

  • How Chris discovered that storytelling is part of the selling process
  • Selling strategy: “I” statements versus telling stories
  • Opening loops and how they affect the tension in your presentation
  • Being indirect through soap operas
  • How to create an interesting opening for your story
  • What can make your story different
  • Why you should learn to tell your story in different ways and from different perspectives
  • Why you should know what motivates you and makes you different

Key Takeaways:

  1. Compelling stories are vehicles in which your audience could and should find themselves.
  2. Stories break down the barriers between you and your audience.
  3. Engage your audience by being a little indirect in connecting your story to your bottom line.
  4. Develop the ability to act in the midst of fear.

Connect with Chris Lema:

  • ChrisLema.com
  • Twitter
  • How To Help Ukraine
  • LinkedIn
  • Facebook
  • Instagram
  • Twitter
  • Contact

© Copyright 2025 Sigrun GmbH - Privacy Policy - Terms & Conditions

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ESSENTIAL cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Make 2022 your best year ever with my most popular masterclasses!
                                                                                           
CHRISTMAS GIVEAWAY! GET 12 OF MY EXCLUSIVE MASTERCLASSES FOR FREE!