Many entrepreneurs want to write a book – I know I do. It’s been on my to-do list for some time. Yet it can feel overwhelming. Where do you start, what do you write about, and how do you get people to read your book?
Laura Gale, my guest this week on The Sigrun Show, helps entrepreneurs write, publish and market books that transform their businesses and leave a legacy they’re proud of. She says that a legacy book is one of the most effective ways to build a long-lasting connection with your audience.
We spoke about the purpose of a legacy book, how you can get started, and why marketing a book is just as important as writing it.
If you plan on writing your book, don’t miss out on Laura’s different approach on how you can leave a legacy with your book.
Are you more of a reader? Scroll down to read about how you can get started on writing your legacy book.
What you will get out of this episode:
- How Laura became a (ghost-) writer (2:45)
- Why you don’t have to wait until the end of your life to leave a legacy (3:57)
- The purpose of a legacy book (5:39)
- How you attract people to buy your legacy book (8:00)
- When to write your legacy book (and when not) (12:39)
- Building Momentum before launching your book (15:21)
- How to get started on your legacy book (22:33)
- Writing yourself vs hiring a ghostwriter (24:06)
Want to dive deeper? Learn how you can write your book in 40 hours.
How to Get Started with Your Legacy Book
If you’re an entrepreneur, publishing a book helps you establish credibility and connect with your audience. People get a sense of who you are and what you’re about, and when they decide to get involved with you, you’ve already established a certain level of trust.
What sets Laura’s approach apart is that the books she helps her clients write aren’t just about their subject matter. She includes their how and why, their worldview and perspectives. Laura says the aim is to show the reader the personality of the author, and why the reader is better off with them instead of someone else. It’s how an entrepreneur’s book can transform their businesses and leave a legacy.
Whether you plan on writing your book yourself or hire a ghostwriter to write it for you, the steps to get started are the same:
Understand the intent of your book
What is the strategic purpose of your book? How will it fit into your already existing marketing?
Get clear on your ideal reader
Be clear on who your ideal reader is and create a detailed avatar. Establish what you want your readers to take away from your book and where you want to lead them.
Work backwards
If you’re clear on what the outcome for your readers should be, think about what information and which stories you need to include in your book that lead towards this outcome. Create an outline of the material so that when you start writing, you’re not staring at a blank page.
Setting up your book is similar to planning a marketing campaign. If you’re clear on who you’re trying to reach, what you want to leave them with, and have a sense of the content you want to share, you’re off to a great start to getting your legacy book written.
Are you planning on publishing a book? I’d love to hear how you’re going about it. You can follow, connect and share with me on Facebook, Twitter, and Instagram.
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A 1-on-1 coaching session with me (I usually only do this with my high-level Red Circle clients) or one of three packages of my top 5 business books
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Connect with Laura Gale