The SIGRUN Show · Episode 213

The Mistake That Cost Me $50k and Took Me One Year to Fix

Host SigrunPublished Updated 17 min listen2 min read

Every business owner makes a mistake at some point in their entrepreneurial journey. This is how we learn, and we must never let fear of failure hold us back. In this episode of The Sigrun Show is focused on a mistake that cost me $50k.

I do not say this to alarm you. Sometimes, mistakes are small and easy to fix, but sometimes they can be very costly. One of the most common - and most expensive - mistakes that many new entrepreneurs make is hiring the wrong person on their team.

I am an experienced businesswoman and I have been running businesses since 2004. So, I have extensive experience with hiring the right people.

But, I am also human. Sometimes, I make mistakes.

In this episode, I share how making a mistake by hiring the wrong person, and how this single mistake cost me $50k and took a year to fix. I explain how messy books eventually led to sounding an alarm to my local tax authorities, how I finally realized I hired the wrong bookkeeper for my business, and the steps I took to fix the problem. I also explain the importance of basing your hiring decisions on the person’s qualifications and skill instead of your budget.

“A sloppy bookkeeper is not a good sign.” - Sigrun

In This Episode of The Sigrun Show:

  • How hiring the wrong bookkeeper can be a costly mistake
  • Why I hired a bookkeeper to manage my business books
  • Why I began using Paypal and Stripe to process invoice payments
  • The importance of knowing the details of your business books
  • How hiring the wrong bookkeeper led to my business being audited by tax authorities
  • Lessons I learned about hiring a qualified bookkeeper

Key Takeaways:

  1. Review your business books often to ensure they are accurate.
  2. Hire a qualified bookkeeper.
  3. Remember: You get what you pay for.
Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.