The SIGRUN Show · Episode 47

How Your Money Mindset Affects Your Revenue Potential

Host SigrunPublished Updated 11 min listen2 min read

Whether you realize it or not, your mindset plays a critical role in the success of your business. Your self-belief, confidence, and determination can be the key to going from 5 figures to 6 figures, but many entrepreneurs struggle with their money mindset. Learning how to conquer your anxieties, and transition from a scarcity mindset to one of abundance, should be a priority for any online business owner. This is especially important for women in online business, who typically struggle to make money more than men.

In this episode of The Sigrun Show, I go over how changing my mindset around money has impacted my business. I managed to conquer my “lizard brain” and overcame imposter syndrome and similar fears, and you can do so too. I’ll also explain how a simple mindset shift can help you reach your revenue potential - even during the “slow months.” Always remember that online business is a marathon, not a sprint.

If you are willing to put the work into changing your money mindset, the financial rewards will follow. There will always be an opportunity to find a creative solution to a roadblock in your online business, and persistence is the key to success - especially if you are prepared to push yourself, and acknowledge that you and your own biggest competitor.

Mindset is the key to making money. - Sigrun

In This Episode of The Sigrun Show:

  • How allowing the “lizard brain” to take control can significantly impact your revenue potential
  • The benefits of competing with yourself to reach your revenue goals
  • Overcoming money blocks and improving your money mindset
  • My theory on why women often struggle with money mindset challenges more than men

Key Takeaways:

  1. Reaching your revenue potential comes down to your money mindset.
  2. Be persistent and look for creative solutions.
  3. Don’t believe in “slow months.” Don’t believe that you can’t make more money.
  4. Most importantly - believe in yourself.
Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €23M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.