The SIGRUN Show · Episode 132

[Client Case Study] From a New Business Idea to a First Sale with Insa Künkel

Host SigrunPublished Updated 14 min listen2 min read

The journey from a new business idea to a first sale can be a winding road, but it’s undeniably thrilling. This is the topic of today’s episode of The Sigrun Show, in which I welcome Insa Künkel for a client case study.

Insa used to work for a public relations company, where she wrote content such as blog posts, press releases, and newsletters for corporations and businesses. She has now decided to follow her passion of helping overcome fear of public as professional speaker-trainer. In addition to helping people improve their public speaking skills, she also conducts “How-to” online workshops.

In this client case study episode of The Sigrun Show, Insa shares the business breakthroughs she had in less than six months after joining a curriculum-based mastermind. She also shares how she went from being a writer-editor to a speaker-trainer, how she discovered her passion that led her to the right business idea to pursue, and how she landed her first client in her new role.

The story of Insa’s journey from a new business idea to a first sale will inspire anybody considering making a change to their online business model.

What’s more valuable than money is that your mindset has changed. - Sigrun

In this Client Case Study Episode of The Sigrun Show:

  • What Insa’s business was like before she joined a mastermind group
  • Some of the activities she participated in during the mastermind
  • How she realized the business idea for her new online business
  • Business milestones and accomplishments she achieved after joining a mastermind
  • How she connects her old business to her new business

Key Takeaways:

  1. Committing to do the tasks required of an online curriculum can reap great rewards.
  2. You can sell yourself without really selling.
  3. Take your time, but continue moving forward.

Connect with Insa Künkel:

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.