#266: [On Air Coaching] How to Build Your List to Make More Sales with Tina Schwarz

Tina Schwarz is a dog lover, dog owner, and trainer for dog owners. She is the founder of Clever Dogs, a company dedicated to helping dog owners work with their beloved, troubled pets to overcome challenges created by negative past experiences such as violent, fearful, or painful training experiences. She has conducted multiple workshops and online training courses that focus on helping dog owners encourage good behavior in a relaxed environment through positive reinforcement and reward techniques.

Tina joins me for this On Air Coaching to learn how to build her list and attract more sales for her upcoming signature launch. We discuss how to grow your list during a launch instead of focusing on list-building strategies leading up to your launch. I share strategies for leveraging freebies and lower-priced products to help you upsell those products while creating an evergreen approach to list-building. I also explain the importance of nurturing your list by consistently offering new content and how it helps you build trust and authority with new email subscribers.

In This Episode of The Sigrun Show:

• Attracting the right audience for your email list
• Understanding that it is natural for some subscribers to need more time before they buy
• Using your launches to build your list
• Identifying how much you should spend on paid ads and cost per lead
• Using lower-priced products and freebies to promote your products and grow your list year-round
• Identifying which social media platforms to use to achieve your business and sales goals
• Using Pinterest and Instagram to promote your products and grow your list
• How to be effective on YouTube
• The importance of being consistent when creating content

Resources:

• Episode 196: How to Make Your Content Stand Out in a Crowded Marketplace with Andrew & Pete
• Episode 260: Surprising Advantage of Niching Down on YouTube with Steve Dotto