#186: [On Air Coaching] Sharing Your Story to Attract Your Ideal Clients with Jessica Koss

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This On Air Coaching episode of The Sigrun Show revolves around attracting your ideal clients. I explain how clear communication and sharing your story can help with this.

Jessica Koss is an EMDR therapist, iEMDR coach, and stress management and mindfulness coach who uses techniques and strategies based on hypnosis, aromatherapy, and yoga to help women feel more alive, energetic, and calm as they tackle their daily obstacles. She is passionate about helping women regain confidence, live life to the fullest, and achieve a sense of inner peace and calm so they can feel more satisfied, relaxed, and fulfilled.

Jessica joins me for this On Air Coaching to learn how crafting and sharing her personal story can help her attract her ideal clients. I explain why being clear and specific in your business messaging is critical to helping your clients understand what you do, how you do it, and what they can expect as a result of working with you. This episode provides strategies for sharing your story with your audience on social media and how sharing your personal journey in your marketing and promotional campaigns can help you resonate with your audience. I also explain the importance of focusing on building relationships with your audience and how it impacts your ability to effectively promote your services.

If we just stop thinking about selling, it gets easy to connect with people. - Sigrun

 

In This Episode of The Sigrun Show:

• The importance of being clear about your purpose in your messaging and marketing
• How to resonate with your target audience
• Identifying what a tagline is and how it helps clarify your message to your audience
• The importance of simplifying your message to help your clients understand what you do
• How telling your story can impact the type of clients you attract
• Using social media to share your story and connect with your ideal clients
• Creating mission-driven offers
• How asking your network and community to share your offers can impact your results
• The importance of getting people to care about your passion and mission

Key Takeaways:

1. Be clear and specific in your messaging.
2. Identify what makes you unique.
3. Create and share your personal story – your journey – to resonate with your ideal clients.
4. Build momentum from the connections and relationships you’ve nurtured.