#190: [On Air Coaching] How to Overcome Analysis Paralysis as a New Online Entrepreneur with Heidi Fossali

Starting a new online business, especially if you are a new entrepreneur, can feel daunting. In this episode of The Sigrun Show, I welcome Heidi Fossali for On Air Coaching on how to overcome analysis paralysis.

Heidi is a Lifestyle Beauty Coach who helps women between the ages 40 and 60 to revamp and reinvent themselves from the inside out. She offers an “A to Zed” package to women who are transitioning to the second phase of their lives as they set new goals and unlock their passion, potential, and purpose. She is also a Certified Life Coach, personal fitness trainer, and makeup artist who coaches women about fashion, fitness, and style.

Heidi joins me in this On Air Coaching episode to learn how to overcome analysis paralysis and about the daunting tasks associated with starting an online business. I share why you should choose one medium when creating content and the kind of content you should create to help you attract potential clients and build your list. I also share how to create blog posts with lasting value, the role that social media plays in your business as well as strategies on how to connect with your niche audience.

In This Episode of The Sigrun Show:

• Why Heidi is struggling with overwhelm and analysis paralysis
• The difference between a webinar and a podcast
• Why people would sign up to your list
• What upfront value is and its significance in building your list
• What an epic blog post is
• The difference between online business and offline business
• Why your blog posts should be on your website instead of Facebook
• The relevance of offering free and excellent content
• How to create a lead magnet
• How to learn to run a profitable Facebook Group

Key Takeaways:

1. Doing three of the same thing is less effective..
2. Social media is not for your content—it’s to distribute your content and have discussions.
3. You can’t do everything—pick your battles.
4. If something is always available, it’s not attractive.
5. When you don’t have clients, the more people you talk to, the closer you are to signing up your first client.
6. You need to create content because content lives on.

Resources Mentioned:

• Episode 91: How to Profit From Your Facebook Group with Caitlin Bacher