The SIGRUN Show · Episode 13
How a Podcast Can Help Your Coaching Business with Natalie Eckdahl
Business podcasting is one the most effective ways to reach your target audience. Entrepreneurs across the globe are using the podcast format to share their teachings and insights with enthusiastic listeners, building a dedicated audience.
Natalie Eckdahl has successfully built her personal brand and online platform from the ground up through her podcast, the Biz Chix Podcast. She is a business coach, keynote speaker, and professional facilitator and has been featured in Inc. Magazine, Fast Company, Entrepreneur Magazine, and The Huffington Post.
Natalie launched her podcast in January 2014 and has been featured as one of the Top Business Podcasts on iTunes. Today, her show has over 200 episodes for female entrepreneurs and women in tech. Natalie has gone on to become one of the leading figures in business podcasting, and she has some great insights to share!
Natalie joins me to share how she got started in business podcasting and her podcasting process. She also shares her insight and experience on how starting a podcast can help you grow your coaching business and attract new clients.
A great place to start podcasting is by being a podcast guest. - Natalie Eckdahl
In This Episode of The Sigrun Show:
- How business podcasting led Natalie to launch masterminds and one-on-one strategy sessions
- How Natalie booked guests for her show
- The benefits of business podcasting
- The value of having a back catalogue of your show
- How to turn your listeners into clients
- The importance of doing solo episodes
- How hosting on-air coaching calls helps you position yourself as an expert and connect with your clients and listeners
- Why it’s important to be a guest on podcasts and how it can impact your business
- Why networking is important in the business podcasting industry
- Is the podcast industry over-crowded?
Key Takeaways:
- Start with your why. Really think about what you want your show to do for you.
- Do something to stand out.
- Niche down. Really go specific.
- Create quality content.
- Remember - anytime you put a podcast out there, that could be the first - and only - episode a potential listener listens to.
Resources Mentioned:
- Shane and Jocelyn Sams - Flipped Lifestyle Podcast
- Audio Technica ATR-2100 microphone
- Libsyn
- Heil PR 30 microphone - great for women’s voices
- Heil PR 40 microphone - great for men’s voices
- Focusrite mixer
Connect with Natalie Eckdahl:
Frequently asked questions
How can a podcast help my coaching business?
Natalie Eckdahl says podcasting led her to launch masterminds and one-on-one strategy sessions. On-air coaching calls position you as an expert and connect you with listeners who can become clients.
How do I start with podcasting?
A great place to start is by being a guest on other podcasts. When you launch your own, start with your why, niche down and create quality content.
