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Jul 27 2021

#453: Failed Launch? Here’s What You Can Do to Save Your Launch and Improve the Next One

#453: Failed Launch? Here's What You Can Do to Save Your Launch and Improve the Next One


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Are you building your online business using launches to sell your programs? Then sooner or later, this will happen to you: A launch just doesn’t go your way. A failed launch can feel like a catastrophe, but try not to panic. There are things you can do to turn things around, and lessons to learn for the next time.

You might have launched successfully before, or maybe you’re just starting out. But that launch you carefully prepared and planned? It’s just not taking off. You fear it will be a failed launch.

I’ve been there, and in this episode, I share all my tips on what you can do to save your launch, and how you can improve your next launch.

You may need to reconsider your messaging, ensuring that you are communicating with the right potential clients in the right way. Equally, you may need to step into the minds of your clients and understand why they are not buying – and learn why other people did make a purchase. You may just need to increase your marketing efforts, drawing on success stories from your previous clients and helping new users understand the value of your offer.

Whether you’re in the middle of a launch right now, or preparing for the next one, or just had a failed launch — this episode of The Sigrun Show is for you.

What you will get out of this episode:

  • My first real launch – and what I did to turn it around (1:54)
  • Creating a hot list and how to reach out to people (7:04)
  • Shifting your messaging in the middle of a launch (13:28)
  • Typical reasons for people not to buy and how to tackle them (16:12)
  • Sharing success stories (18:59)
  • Interview and tag people who already bought (23:20)
  • Introduce bonuses (25:53)
  • Offering discovery calls (31:40)
  • The key points to saving your launch, and how to make it better next time (35:40)

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