Scaling a signature program is one of the fundamental aspects of growth and expansion in online business. Some entrepreneurs struggle with the idea of scaling a signature program, as this means relinquishing some measure of control. This could lead to a sacrifice in quality, but that does not need to be the case.
In this On-Air Coaching episode with Janna Scharfenberg, I explain how scaling a signature program does not need to mean dropping your standards. In fact, when done correctly, scaling your signature program can enhance your business reputation and ensure that you change the lives of even more clients.
Janna is the founder of In Good Health, a company focusing on helping individuals achieve optimal health and yoga instructors improve their yoga classes. She has helped thousands of people through her coaching, workshops, and online programs – and she is keen to change the lives of even more potential clients.
Janna is in what I call stage four of the 7 Stages of a Profitable Online Business. She has already launched a few small courses, as well as a signature course, and would like to scale her signature course, but she’s not sure how to do it without sacrificing quality.
In this On Air Coaching segment, I provide Janna with strategies to scale her signature program while still achieving the high-quality standards and credibility.
In This Episode of The Sigrun Show:
- How your mindset plays a role when launching a signature program on a massive scale
- Assigning homework, tests, and final exams
- Creating certifications
- Strategies for assigning homework for your signature course without overwhelming yourself
- How to use Facebook groups to scale your signature course while remaining visible and approachable
Key Takeaways:
- Set boundaries
- Have co-coaches as an option
- Allow course participants to grade other students’ homework
- Create course options with and without certificates
