Many entrepreneurs dream of creating a signature product that is uniquely theirs, but this dream does not come without pressure – which is often self-inflicted. Once you have the idea for the signature product, there is still a lot of research, testing, and development to be done. The key is to listen to what your audience needs and offer them a solution to their problem. That is what I did, and in this episode of The Sigrun Show, I discuss the story behind SOMBA.
SOMBA stands for Sigrun’s Online MBA. In this podcast, I explain what SOMBA is, how it became my signature program, and how it has evolved over time. I share a glimpse into how I continued to build my business while searching for what would become my signature product and why you need to be patient during this process. I also share how I was able to repurpose content I had already created into a program that is unique.
In This Episode of The Sigrun Show:
- The first online course I created and how I knew I wanted to create a signature program
- Why a business course made me determined to create a program that was unique to me
- How over 100 weekly webinars led to a membership site and eventually to a Facebook group and my Lifestyle Business Library
- How I knew that the membership site was not my signature product
- How I moved forward in my business and doubled my revenue while trying to develop my unique program
- What I noticed about my peers while studying for my MBA and how it helped shape SOMBA
- How the lessons that were missing from my MBA studies influenced the creation of SOMBA
- Why I am glad I waited for the perfect idea for my signature program
- How celebrating a successful launch in my webinar encouraged people to buy my programs and products
- The top two aspects of SOMBA that entrepreneurs love
- Why you must be willing to adapt your signature program for your audience
- The importance of sharing the right content without overwhelming your audience
- Why I do not recommend people watch all the modules in SOMBA
