[On Air Coaching] How Should I Structure My New Membership Site?

Memberships can be an effective way to enjoy a regular stream of income. However, structuring a membership site correctly is critical to success. My clients often seek advice on this topic, so I decided to talk somebody through the process. This is part of a new, regular feature on The Sigrun Show - On Air Coaching.

This is the first episode of The Sigrun Show’s On Air Coaching where I coach one of my SOMBA clients to help them overcome a challenge in their business. In this instance, the topic at hand is structuring a membership site.

In this episode, I’m coaching Elisabeth Kollman, owner of Die Geschaftsmama (Engl. Biz Mums). Elisabeth has a passion for helping new mothers take the necessary steps they need to start and grow their own successful business. She specializes in helping new mothers realize their business dream, learn and stress management strategies to help them juggle being a new mother and new business owner through her online courses, premium programs, and one-to-one coaching calls. Structuring a membership site is the next phase of Elisabeth’s online business journey.

Elisabeth had already decided that she wants to add a membership to her portfolio but she is not sure how to structure it so it benefits her business and her clients in the best way. The lessons I provide in structuring a membership site on this episode provide Elisabeth with insight, and any entrepreneur can also benefit from them!

The key to a successful membership site is retention rate. – Sigrun

In This Episode of The Sigrun Show:

• How to identify serious prospects versus curious prospects
• How the “know, like, and trust” factor affects your ability to sell courses and fill membership sites
• The commitment required to create a successful premium membership program
• Why you should consider membership programs as an additional revenue stream – at first
• Should you provide all of your courses and content to your program members, or be selective?
• The benefits of creating a tiered membership program
• Steps to structuring a membership site for a successful future