The SIGRUN Show · Episode 46
[Client Case Study] How Success Can Look Like a Failure When You Launch with Martina Fuchs
Launching is a key part of online entrepreneurship, and it can feel like a real rollercoaster ride. Martina Fuchs joins me for this Client Case Study episode of The Sigrun Show, and discusses how success can look like failure when launching - especially for inexperienced entrepreneurs.
Martina is a Digital Marketing Consultant, Brand Strategist, and the founder of Experten+Marketing. She helps entrepreneurs, mid-sized business owners, and corporations grow their businesses through digital marketing strategies and developing techniques to become recognized as an expert in their field. She has been featured in numerous international magazines including Cosmopolitan, Harper’s Bazaar, and Homes & Gardens and is a highly sought-after speaker, author, and blogger.
Martina shares her story and explains how success can sometimes look like a failure during your first launch. She shares how she launched her first online course during an online summit event and the lessons she learned from the experience. If you are worried that your first launch is not achieving the results you were hoping for, the insights found in the podcast can help set your mind at rest.
It’s not about the number of people. The conversion rate is what you should be thinking about.
In This Episode of The Sigrun Show:
- Why Martina launched a smaller product before launching her signature course
- How she identified her clients’ pain points to create her pilot project
- How she launched and sold her self-study course at an online summit
- Dealing with obstacles during a launch
- Why she felt her first launch was a failure
- Calculating your conversion rate
- The importance of keeping a realistic perspective about your launch
- Strategies for repurposing your pilot project
Key Takeaways:
- Stay relaxed - especially when things go wrong
- Do your best - despite what happens
- Focus on conversion rates, not the number of seats you fill.
