The SIGRUN Show · Episode 316

How a Techie Feminist Finally Got Her Business Started

Host SigrunPublished Updated 14 min listen1 min read

When I started SOMBA, I hoped to attract a wide array of women from all walks of life. This has been the case, and I have met some fascinating women with big, impressive dreams for their online business. One of these women, Alex Scheach, joins me for this episode of The Sigrun Show for a client success story. A self-proclaimed techie feminist, Alex used SOMBA to finally kickstart her online business and make her entrepreneurial dreams come true.

Alex is a bold single mom who specializes in software engineering and programming. She helps other single mom entrepreneurs by providing them with top-quality plug-and-play websites for an affordable rate. With her offerings, Alex gets to empower these brave and wonderful women who take the necessary steps to achieve financial independence.

In this client success story episode Alex and I talk about how she got her business started after joining SOMBA to get the direction she needed to create a sustainable business. We also discuss how she got sucked into and overcame the shiny object syndrome and the life-changing insights Alex learned from her SOMBA peers about how to tame online noise.

“Stay away from the shiny objects. Don’t get sucked into all the glittery stuff of new software and new challenges.” - Sigrun

In This Episode of The Sigrun Show:

  • The turning point that led Alex to seek help and direction for her business
  • The circumstances that led her to choose between getting help or going back to the corporate world
  • The insights Alex uncovered about membership sites
  • The most crucial lesson she learned about membership programs
  • How her business has improved since she joined SOMBA
  • The factors that make it easier to reach a six-figure business
Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.