The average conversion rate from an online course depends on a range of factors, including your niche and price point. Typically, anything above 5% is considered a very impressive conversion rate. In this episode of The Sigrun Show, I welcome a guest who achieved a 35% conversion on her upsell. This is surely a lesson worth learning for any online entreupeneur.
Therese Blom is a Swedish massage therapist who found a way to be an online entrepreneur while pursuing her passion for healing. In addition to having an online shop where she sells healing items, Therese’s client demands paved the way for her to expand her business online even more, which led to the creation of her first courses in 2012. Today, Therese continues to help her clients by offering meditation and intuition classes in the Swedish language and looks forward to developing online courses in English.
Therese joins me today to share how she grew her email list by 400% in half a year, and how she achieved a conversion rate of turning 35% of her audience into paying clients. She dives into how her health condition enabled her to reassess her business and consider other ways of growing it. She also shares how she found a way to convert her offline business, which seemed impossible to do virtually, online.
In This Episode of The Sigrun Show:
- Therese’s journey from being a massage therapist to becoming an online entrepreneur./li>
- How her paying clients grew in only three months.
- Why she did not profit from the online courses she created in 2012.
- How she planned and prepared for her newly launched online courses.
- Why she did not sell her signature program right away.
- How Therese converted 35% of her curious audience into paying clients.
- How she hit two birds with one stone when she created her Enhancing Intuition course.
