#104: [On Air Coaching] Who is Your Right Ideal Client with Insa Künkel

Success in business relies on sales, and to make sales, you need to meet the needs of your target audience. This means that any entrepreneur needs to know the answer to one critical question – who is your ideal client?

When you identify your ideal client, you will understand their pain points, their problems, and what they need. Being able to meet these needs will drive sales to your business, and change the lives of your audience.

In this episode of The Sigrun Show, I welcome Insa Künkel to On Air Coaching to help determine the clients she should be targeting in her online business.

Insa is the founder of Text and Training. She has been a freelancer, working as an editor and business trainer, for more than ten years. She has acquired a law degree and is currently a workshop facilitator and a professional content creator, writing corporate blogs, newsletters, and other types of online content.

Insa joins me in this On Air Coaching episode to learn how to discover who her ideal client is. I also explain the types of questions you should ask your potential client so you can understand them more, recognize their needs, and determine how to create your sales pitch to attract the right clients.

In This On Air Coaching Episode on The Sigrun Show:

• The new career direction Insa wants to pursue
• The initial steps she took to determine her ideal client
• Where to look for the right client
• The next step after you’ve identified your ideal client
• Crafting your “Work with Me” page
• Writing your “About Me” page
• Strategic approach in distinguishing your clients’ needs

Key Takeaways:

1. Do not publish about who your ideal client is. Write a blog post with their perspective in mind.
2. Talk to at least three people to confirm the description of your ideal client.
3. Skip price discussions in your interview with them.