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Grow Your Online Business in 2027

See AI agents in a live demo, and learn how to get a steady flow of the right leads, grow without more hours, and leave the rest with AI.

November 2 - 3, 2026

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Why I Closed My Programs and Built New Ones

I was a CEO for a decade, running other people's 7 and 8 figure companies. In January 2014 I started my own online business. Since then I have worked with 10,000 clients in 100 niches and made over €22M in revenue.

On April 30, 2026, I closed all of my programs even if they had a 90% completion rate. AI had changed how online businesses grow, and I wanted to build for what comes next. On May 1 I launched new programs built on my 13 years of expertise and with AI at the core.

Since then 11,412 women have joined my AI workshops and 700 clients have joined my new programs.

Read my story
Sigrun on stage with her arm raised at SIGRUN Live 2024, the room full of clients in front of her
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You Are Ready for More

You are an expert in your field and your clients get real results.

You've spent years building a real reputation. The problem is it only reaches people who already know you, and the clients you actually want next haven't met you yet.

So you want to show up more, launch more often and build the offer you have been thinking about for months. And your week is already full of client work.

What you want is more of the right clients, and a business that keeps growing in the weeks you are busy with clients. Your content is out there every day everywhere with agents doing most of the work.

What AI-First Actually Means

AI-first doesn't mean human-less.

It means AI takes the first version and the second one, and the repetitive middle of every job.

You do the part only you can do: you decide, you approve, you show up on camera and you bring the expertise nobody can train into a model.

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As featured in

  • Forbes
  • TEDx
  • Tages-Anzeiger
  • Morgunblaðið
  • Vísir
  • Entrepreneurs on Fire

What My Clients Say

Judith went from overworked to €500k with three children.

"I was a copywriter, writing copy and headlines for advertising agencies, but it wasn't working for me anymore with three little children. I was very shy about raising my prices. Sigrun believed in me before I believed in myself, and that changed my life and my business."
Judith Peters
Blogger & Copywriter, Germany

Helen went from 6 AI citations a day to around 500 a day in 10 weeks.

"I was on 6 citations a day before I went AI-first. By the end of July I was at around 500 a day."
Helen Maffini
Wellbeing & AI Coach, Malaysia

Claudia went from a local fabric shop to €700K teaching online.

"I had a tiny fabric store and was running offline sewing classes. I was doing okay, but not really making a lot of money. In my first launch I made more than €15,000 in less than 10 weeks. Now I'm making €700K a year in my online business."
Claudia Witticke
Sewing Coach, Italy

Dr. Claudia built an €850,000 online business.

"I was stuck making €100k in revenue, with €90k expenses, for 9 years. I didn't know my value. When I started working with Sigrun, I learned how to take my business online, increase my prices and multiply my revenue without exhausting myself."
Dr. Claudia Nichterl
Nutritionist and Author, Austria

Agnieszka ran a six-figure launch with her agents.

"We are very proud of this launch. We used the agents that Sigrun taught us to have very specific roles. Using AI, we prepared 200+ personal emails to encourage students to join my program. Without Sigrun, I wouldn't have been able to do it so fast."
Agnieszka Figielek
Architect, Poland
Read client stories

Work With Me

Two ways to work with me, both for experts who already have clients.

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SOMBA® Advantage

Grow your online business with an AI marketing team without adding more hours

Explore Advantage
Sigrun with a room full of clients cheering at SIGRUN Live 2025

SOMBA® Ignite

Create content & build visibility for your online business

Explore Ignite

Learn From Me

The SIGRUN Show

My podcast for female entrepreneurs.

Listen now

Kickstart Your Online Business

My book.

Get the book

The blog

Strategy for growing your online business.

Read the blog
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Close the AI Gender Gap

5.8%

Women own 39.1% of all businesses in the US, and those businesses bring in only 5.8% of the revenue.

25%

Women are adopting AI tools at a 25% lower rate than men.

$5T

If women and men took part equally as entrepreneurs, the global economy could grow by up to $5 trillion.

My mission is to accelerate gender equality through female entrepreneurship.

Sources: Wells Fargo Impact of Women-Owned Business Report 2024 · Harvard Business School, Koning et al., Global Evidence on Gender Gaps and Generative AI, 2024 · BCG, 2019