The SIGRUN Show · Episode 11

From Birth Educator to a Mindset Business Coach with Suzy Ashworth

Host SigrunPublished Updated 26 min listen2 min read
Sigrun
SigrunHost
Suzy Ashworth
Suzy AshworthGuest

Pivoting your business to focus on other passions or to expand and grow your business can be a challenge. There are many mindset challenges and concerns you may need to overcome to take the next step and take action.

My guest on this episode of The Sigrun Show is Suzy Ashworth, TEDx speaker, mindset mentor, and the founder of The Calm Birth School - the world’s first online school offering hypnobirthing video training programs. She is also the author of The Calm Birth Method: Your Complete Guide to a Positive Hypnobirthing Experience, which is currently published through Hay House.

Suzy joins me to share how she became a calm birth educator and why she transitioned her business to becoming a mindset and miracles coach. She also explains how she became a TEDx speaker and Hay House author and how her mindset and intention setting techniques helped her achieve these goals.

Suzy shares her fascinating story about how she had her own mindset challenges to overcome, and how she achieved her business dreams. If you are struggling with your mindset, this podcast is a must-listen!

You have to take aligned-in-spite action. - Suzy Ashworth

In This Episode of The Sigrun Show:

  • How Suzy transitioned her business to become a mindset and miracles coach
  • Identifying when to make the mindset shift to level up your business
  • How she became a TEDx speaker and Hay House author
  • Why setting intentions are critically important to up leveling your business
  • What she means by “taking aligned-in spite action” and how it can benefit your business and mindset
  • Overcoming the fear of success
  • How publishing her book and becoming a Hay House author has impacted her business

Key Takeaway:

  • The biggest thing that prevents anybody from taking the next step is what’s going on between their ears. Mindset is key!

Connect with Suzy Ashworth:

Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.