The SIGRUN Show · Episode 131

[On Air Coaching] How to Commit to Myself and Stop Self-Sabotage with Susan McDonald

Host SigrunPublished Updated 27 min listen1 min read

Self-sabotage, whether conscious or unconscious, is a very real danger for all entrepreneurs. I am not immune to it myself! This makes it essential that you commit to yourself, and your online business mission, to halt self-sabotage. That is the focus of this episode of The Sigrun Show, where I welcome Susan McDonald.

Susan is the founder of The Website Critique where she helps online entrepreneurs with website makeovers, making it easier for visitors to navigate their sites, join their email lists, and buy their products. While she currently has a full-time job, Susan aims to eventually quit the corporate world to focus on growing her online business.

Susan joins me in this episode of On Air Coaching to learn how to work on the mindset issues that are preventing her from committing to herself as well as how to stop self-sabotage. I discuss some of the blocks that keep online entrepreneurs from moving forward, identify the cause of paralysis in online businesses, and share effective strategies to overcome these hurdles.

You show up for yourself and, at the same time, the level of trust builds up for the client. - Sigrun

In This On Air Coaching Episode of The Sigrun Show:

  • Why time management is Susan’s biggest challenge
  • Being reactionary versus being intentional
  • How to effectively build your list
  • What causes paralysis in online businesses
  • Why being a published author provides so much credibility
  • The key to creating massive content
  • The significance of understanding why you do what you do
  • A strategy for consistency

Key Takeaways:

  1. It’s better to build up confidence and trust without throwing around numbers.
  2. Commit to yourself the same way you fully commit to other tasks and other people.
  3. We are all enough. We just need to get out there.
Sigrun Gudjonsdottir

About the author

Sigrun Gudjonsdottir

Sigrun helps smart female entrepreneurs build AI-first companies. She has trained 229,426 women, worked with 10,000 clients and generated over €22M in revenue. In April 2026, she closed all her programs and is now turning 13 years of proven business methodology into AI agents. She is the host of The SIGRUN Show and the bestselling author of Kickstart Your Online Business.